Health Care
•
Startup
•
B2C SaaS
The mobile app for Digital Gastrointestinal Therapeutics
The mobile app for Digital Gastrointestinal Therapeutics
My Role
My Role
IC Design Lead &
Design Team Lead
IC Design Lead & Design Team Lead
About the Client
Cara Care develops a SaaS medical App to improve the quality of life for people with digestive issues like IBS, IBD and others.
Timeframe
Timeframe
4+ years
01 | 2020 — 07 | 2024
4+ years • 01 | 2020 — 07 | 2024
My Role
IC Design Lead & Design Team Lead
About the Client
Cara Care develops a SaaS medical App to improve the quality of life for people with digestive issues like IBS, IBD and others.
Timeframe
4+ years • 01 | 2020 — 07 | 2024
Active NDA: Case study contains vague details to protect client's IP.
Overview
&
Summary
Applied Services, Deliverables & Impact
Overview
&
Summary
Applied Services, Deliverables & Impact
Responsibilities
Responsibilities
Responsibilities
Responsibilities
Design Team Lead
Design Team Lead
Design Team Lead
•
Conducted job interviews, hired team members
•
Conducted job interviews, hired team members
•
Conducted job interviews, hired team members
•
Conducted job interviews, hired Designers
•
Resource development, mentoring & planning
•
Resource development, mentoring & planning
•
Resource development, mentoring & planning
•
Resource development, mentoring & planning
•
Organization, planning & process optimization
•
Organization, planning & process optimization
•
Organization, planning & process optimization
•
Organization, planning, process optimization
•
Stakeholder management & collaboration
•
Stakeholder management & collaboration
•
Stakeholder management & collaboration
•
Stakeholder management & collaboration
•
Management of external partners & contractors
•
Management of external partners & contractors
•
Management of external partners & contractors
•
Management of external partners & contractors
Lead Product Designer (IC)
Lead Product Designer (IC)
Lead Product Designer (IC)
•
End-to-end product design for various features
•
End-to-end product design for various features
•
End-to-end product design (various features)
•
End-to-end product design (various features)
•
Rebranding & alignment to business & user needs
•
Rebranding & alignment to business & user needs
•
Rebranding & alignment to business & user needs
•
Rebranding & alignment to business & user needs
•
Internal CI processing and integration
•
Internal CI processing & integration
•
Internal CI processing and integration
•
Internal CI processing and integration
•
Creation & maintenance of an Design System
•
Creation & maintenance of an Design System
•
Creation & maintenance of an Design System
•
Creation & maintenance of an Design System
•
Support for marketing, sales & content via print, merchandise, web & motion design
•
Support for marketing, sales & content via print, merchandise, web & motion design
•
Support for marketing, sales & content via print, merch, web & motion
•
Support for marketing, sales & content via print, merchandise, web & motion design
Outcome
Outcome
Outcome
Outcome
+1.7
+1.7
+1.7
★
★
★
Store Rating
2
2
2
X
X
X
Installs
+36
+36
+36
%
%
%
WAU
Over the 4+ years of the cooperation Cara Care made the shift from an MVP to a holistic, well-selling product Brand with significant increase in users, adaption rate and positive treatment results.
It not only helped patients previously stuck in the outdated medical system regaining their health & quality of life but also achieved an exit to Bayer AG (German multinational pharmaceutical and biotechnology company).
Over the 4+ years of the cooperation Cara Care made the shift from an MVP to a holistic, well-selling product Brand with significant increase in users, adaption rate and positive treatment results.
It not only helped patients previously stuck in the outdated medical system regaining their health & quality of life but also achieved an exit to Bayer AG (German multinational pharmaceutical and biotechnology company).
Over the 4+ years of the cooperation Cara Care made the shift from an MVP to a holistic, well-selling product Brand with significant increase in users, adaption rate and positive treatment results.
It not only helped patients previously stuck in the outdated medical system regaining their health & quality of life but also achieved an exit to Bayer AG (German multinational pharmaceutical and biotechnology company).
Over the 4+ years of the cooperation Cara Care made the shift from an MVP to a holistic, well-selling product Brand with significant increase in users, adaption rate and positive treatment results.
It not only helped patients previously stuck in the outdated medical system regaining their health & quality of life but also achieved an exit to Bayer AG (German multinational pharmaceutical and biotechnology company).
Applied Services & Skills
IC & Team Lead
IC & Team Lead
Research, Concept & Ideation
Research, Concept & Ideation
Branding & CI
Branding & CI
Prototyping & Validation
Prototyping & Validation
Product Design
Product Design
Digital & Print Media Design
Digital & Print Media Design
Audit, Testing & QA
Audit, Testing & QA
Consultations & Workshops
Consultations & Workshops
Assessment
&
Approach
Defining Starting Point & Improvement Areas
Assessment
&
Approach
Defining Starting Point & Improvement Areas
Assessment
&
Approach
Defining Starting Point & Improvement Areas
Assessment
&
Approach
Defining Starting Point & Improvement Areas
Initial Assessment
Initial Assessment
A baseline branding, understanding of market situation & target group were given but lacked the story & finesse to connect with the users on the particularly delicate & personal topic of digestive health.
The initial product was in the shape of a MVP with a minimal feature set and various UI / UX struggles due to the lack of a clear Vision, Corporate Identity & Design System.
Marketing efforts & customer journey existed in rough outlines but suffered under the indirect & complex payment approach of reimbursement via users’ health insurances.
A baseline branding, understanding of market situation & target group were given but lacked the story & finesse to connect with the users on the particularly delicate & personal topic of digestive health.
The initial product was in the shape of a MVP with a minimal feature set and various UI / UX struggles due to the lack of a clear Vision, Corporate Identity & Design System.
Marketing efforts & customer journey existed in rough outlines but suffered under the indirect & complex payment approach of reimbursement via users’ health insurances.
Approach
Approach
In conclusion these typical loose ends of early stage startups were meant to be adressed & realligned holistically towards a more user centered approach that creatively handles the complex market & payment situation within the german healthcare system.
From an informed vision to a supporting corporate identity, design principles for fitting product features & user journey, ending in a retention strategy after the initial user treatment journey has ended.
In conclusion these typical loose ends of early stage startups were meant to be adressed & realligned holistically towards a more user centered approach that creatively handles the complex market & payment situation within the german healthcare system.
From an informed vision to a supporting corporate identity, design principles for fitting product features & user journey, ending in a retention strategy after the initial user treatment journey has ended.
Research
&
Ideation
Insights for informed Decisions towards Product Market Fit
Research
&
Ideation
Insights for informed Decisions towards Product Market Fit
Research
&
Ideation
informed Decisions towards Product Market Fit
Research
&
Ideation
Insights for informed Decisions towards Product Market Fit
The Facts
The Facts
Through interviews with Users and Key Stakeholders (both inhouse & external advisors) we became painfully aware of:
Through interviews with Users and Key Stakeholders (both inhouse & external advisors) we became painfully aware of:
•
the target group variety in terms of both basic criteria (age & gender) and topic specifics (e.g. pre-existing illnesses, allergies & intolerances)
•
the target group variety in terms of both basic criteria (age & gender) and topic specifics (e.g. pre-existing illnesses, allergies & intolerances)
•
the target group variety in terms of both basic criteria (age & gender) and topic specifics (e.g. pre-existing illnesses, allergies & intolerances)
•
the target group variety in terms of both basic criteria (age & gender) and topic specifics (e.g. pre-existing illnesses, allergies & intolerances)
•
the collectively shared struggles of helplessness, shame and isolation with these conditions
•
the collectively shared struggles of helplessness, shame and isolation with these conditions
•
the collectively shared struggles of helplessness, shame and isolation with these conditions
•
the collectively shared struggles of helplessness, shame and isolation with these conditions
•
the fact-driven, time restricted & non-compassionate healthcare system and it’s required steps for anamnesis, contraindications and exclusions
•
the fact-driven, time restricted & non-compassionate healthcare system and it’s required steps for anamnesis, contraindications and exclusions
•
the fact-driven, time restricted & non-compassionate healthcare system and it’s required steps for anamnesis, contraindications and exclusions
•
the fact-driven, time restricted & non-compassionate healthcare system and it’s required steps for anamnesis, contraindications and exclusions
•
the need for a personalised, supportive approach based on individual patients’ set & setting (allergies, diseases, mental state, dedication etc.)
•
the need for a personalised, supportive approach based on individual patients’ set & setting (allergies, diseases, mental state, dedication etc.)
•
the need for a personalised, supportive approach based on individual patients’ set & setting (allergies, diseases, mental state, dedication etc.)
•
the need for a personalised, supportive approach based on individual patients’ set & setting (allergies, diseases, mental state, dedication etc.)
Since the healthcare market for medical treatment via software (DiGA’s) was still in its baby shoes, chances for new approaches were arising but had to be carefully steered through various slow buerocratic hurdles (medical studies, insurance coverage, audits ...)
Since the healthcare market for medical treatment via software (DiGA’s) was still in its baby shoes, chances for new approaches were arising but had to be carefully steered through various slow buerocratic hurdles (medical studies, insurance coverage, audits...)
Since the healthcare market for medical treatment via software (DiGA’s) was still in its baby shoes, chances for new approaches were arising but had to be carefully steered through various slow buerocratic hurdles (medical studies, insurance coverage, audits...)
Since the healthcare market for medical treatment via software (DiGA’s) was still in its baby shoes, chances for new approaches were arising but had to be carefully steered through various slow buerocratic hurdles (medical studies, insurance coverage, audits, etc...)
The Vision
The Vision
With fresh clarity on patient needs, market challenges and a new path for opportunities the adjustments needed for the company vision became clear:
With fresh clarity on patient needs, market challenges and a new path for opportunities the adjustments needed for the company vision became clear:
•
bridge the gap between users and healthcare service requirements
•
bridge the gap between users and healthcare service requirements
•
bridge the gap between users and healthcare service requirements
•
bridge the gap between users and healthcare service requirements
•
create awareness, practice compassion, stay discrete and trustworthy
•
create awareness, practice compassion, stay discrete and trustworthy
•
create awareness, practice compassion, stay discrete and trustworthy
•
create awareness, practice compassion, stay discrete and trustworthy
•
adjust the product from a static tool to a flexible companion
•
adjust the product from a static tool to a flexible companion
•
adjust the product from a static tool to a flexible companion
•
adjust the product from a static tool to a flexible companion
•
rethink the customer journey to a holistic approach from first contact to retention after treatment success
•
rethink the customer journey to a holistic approach from first contact to retention after treatment success
•
rethink the customer journey to a holistic approach from first contact to retention after treatment success
•
rethink the customer journey to a holistic approach from first contact to retention after treatment success
Positioning
&
Rebranding
Defining the Nieche & filling it with Character
Positioning
&
Rebranding
Defining the Nieche & filling it with Character
Positioning
&
Rebranding
Defining the Nieche & filling it with Character
Positioning
&
Rebranding
Defining the Nieche & filling it with Character
Positioning
Positioning
To save time we hired an external agency to support the shift from old brand basics to holistic corporate identity. I coordinated and streamlined these efforts to keep alignment while working out the product vision adjustments in parallel.
To save time we hired an external agency to support the shift from old brand basics to holistic corporate identity. I coordinated and streamlined these efforts to keep alignment while working out the product vision adjustments in parallel.
To save time we hired an external agency to support the shift from old brand basics to holistic corporate identity. I coordinated and streamlined these efforts to keep alignment while working out the product vision adjustments in parallel.
To save time we hired an external agency to support the shift from old brand basics to holistic corporate identity. I coordinated and streamlined these efforts to keep alignment while working out the product vision adjustments in parallel.
The Corporate Philosophy had to fill the gap in the user & market need between a general physician and a close friend in order to fulfill both key virtues of discretion & professionalism but also trustworthiness & empathy.
The Corporate Philosophy had to fill the gap in the user & market need between a general physician and a close friend in order to fulfill both key virtues of professionalism & discretion but also trustworthiness & empathy.
The Corporate Philosophy had to fill the gap in the user & market need between a general physician and a close friend in order to fulfill both key virtues of professionalism & discretion but also trustworthiness & empathy.
Rebranding
Rebranding
In order to achieve a more human and empathic approach the Corporate Design needed to shift to an easily “digestible” style with high general appeal through organic shapes, desaturated natural colors, extended usage of white space and friendly illustrations mixed with authentic imagery.
Medical credibility on the other hand was maintained through a well balanced Corporate Communication & Language with well chunked bits of accurate & actionable information that is free from medical jargon, mixed with a supportive & reassuring tonality that is unencumbered by taboos.
In order to achieve a more human and empathic approach the Corporate Design needed to shift to an easily “digestible” style with high general appeal through organic shapes, desaturated natural colors, extended usage of white space and friendly illustrations mixed with authentic imagery.
Medical credibility on the other hand was maintained through a well balanced Corporate Communication & Language with well chunked bits of accurate & actionable information that is free from medical jargon, mixed with a supportive & reassuring tonality that is unencumbered by taboos.
Product Iteration
&
Design
From DYI-Tools to holistic Treatment Companion
Product Iteration
&
Design
From DYI-Tools to holistic Treatment Companion
Product Iteration
&
Design
From DYI-Tools to holistic Treatment Companion
Product Iteration
&
Design
From DYI-Tools to holistic Treatment Companion
Product Vision & Feature set
Product Vision & Feature set
The product vision and feature set had to adapt from a plain analytical food & stool tracker tool to a companion that augments the traditional medical treatments: It explains, consults, and offers practical help. With the data it generates, it can also help doctors diagnose a users conditions more easily.
This lead to the development of a guided program, personalised to the specific user needs & conditions (time quota, diseases, allergies, etc) as the main feature. The existing tracking features were offered in an additional tool-kit, combined with a powerful correlation analysis to help the user understand this data and weaved into the main program where supportive.
The product vision and feature set had to adapt from a plain analytical food & stool tracker tool to a companion that augments the traditional medical treatments: It explains, consults, and offers practical help. With the data it generates, it can also help doctors diagnose a users conditions more easily.
This lead to the development of a guided program, personalised to the specific user needs & conditions (time quota, diseases, allergies, etc) as the main feature. The existing tracking features were offered in an additional tool-kit, combined with a powerful correlation analysis to help the user understand this data and weaved into the main program where supportive.
Interface & Experience Design
Interface & Experience Design
Supporting the new Company & Product Vision various changes were rolled out in feature versions to keep the app usable and the user adaption cost as low as possible. Some of the bigger adjustments:
Supporting the new Company & Product Vision various changes were rolled out in feature versions to keep the app usable and the user adaption cost as low as possible. Some of the bigger adjustments:
•
Home Screen became a hub for next steps in the guided program, latest tracking insights, nutritional suggestions and general reminders
•
Home Screen became a hub for next steps in the guided program, latest tracking insights, nutritional suggestions and general reminders
•
Home Screen became a hub for next steps in the guided program, latest tracking insights, nutritional suggestions and general reminders
•
Home Screen became a hub for next steps in the guided program, latest tracking insights, nutritional suggestions and general reminders
•
Information architecture and User Flow of the Guided program was well chunked into various media types & occasional quizzes alligned through a weekly content cadence with monthly recurring personalisation check-ins
•
Information architecture and User Flow of the Guided program was well chunked into various media types & occasional quizzes alligned through a weekly content cadence with monthly recurring personalisation check-ins
•
Information architecture and User Flow of the Guided program was well chunked into various media types & occasional quizzes alligned through a weekly content cadence with monthly recurring personalisation check-ins
•
Information architecture and User Flow of the Guided program was well chunked into various media types & occasional quizzes alligned through a weekly content cadence with monthly recurring personalisation check-ins
•
required regular medical check-ins were modularized and combined with a evaluation screen showing the users treatment progress and enabling quick handover to the physician of choice
•
required regular medical check-ins were modularized and combined with a evaluation screen showing the users treatment progress and enabling quick handover to the physician of choice
•
required regular medical check-ins were modularized and combined with a evaluation screen showing the users treatment progress and enabling quick handover to the physician of choice
•
required regular medical check-ins were modularized and combined with a evaluation screen showing the users treatment progress and enabling quick handover to the physician of choice
•
Extensive tracking tools was simplified and linked to correlation analysis with a simple yet understandable evaluation system
•
Extensive tracking tools was simplified and linked to correlation analysis with a simple yet understandable evaluation system
•
Extensive tracking tools was simplified and linked to correlation analysis with a simple yet understandable evaluation system
•
Extensive tracking tools was simplified and linked to correlation analysis with a simple yet understandable evaluation system
To improve short term retention and joy of use the general design language was tranlated into the UI & UX and mixed with various small but smart interactions & micro-animations.
To improve short term retention and joy of use the general design language was tranlated into the UI & UX and mixed with various small but smart interactions & micro-animations.
Customer Journey
&
Marketing
Solving Market Problems through extensive Multichannel Guidance
Customer Journey
&
Marketing
Solving Market Problems through extensive Multichannel Guidance
User Journey
&
Marketing
Solving Problems through Multichannel Guidance
Customer Journey
&
Marketing
Solving Market Problems through extensive Multichannel Guidance
Customer Journey
Customer Journey
The complexity of the markets prescription/reimbursement system had to be tackled through a well structured and extensively guiding customer journey that enables multiple entry points (doctor referrals, self-managed, etc.) and confidently guides the user with supportively chunked steps, reminders & info material.
The complexity of the markets prescription / reimbursement system had to be tackled through a well structured and extensively guiding customer journey that enables multiple entry points (doctor referrals, self-managed, etc.) and confidently guides the user with supportively chunked steps, reminders & info material.
Marketing
Marketing
This was achieved via:
This was achieved via:
•
a completely overhauled Website with base informations for various user situations, pre-funneled via Typeform surveys
•
a completely overhauled Website with base informations for various user situations, pre-funneled via Typeform surveys
•
a completely overhauled Website with base informations for various user situations, pre-funneled via Typeform surveys
•
a completely overhauled Website with base informations for various user situations, pre-funneled via Typeform surveys
•
extensive use of various info materials from leaflets to checklists and introduction letters for physicians
•
extensive use of various info materials from leaflets to checklists and introduction letters for physicians
•
extensive use of various info materials from leaflets to checklists and introduction letters for physicians
•
extensive use of various info materials from leaflets to checklists and introduction letters for physicians
•
various reach-out channels from social media to email campaigns and publications in magazines with both medical and lifestyle focus
•
various reach-out channels from social media to email campaigns and publications in magazines with both medical and lifestyle focus
•
various reach-out channels from social media to email campaigns and publications in magazines with both medical and lifestyle focus
•
various reach-out channels from social media to email campaigns and publications in magazines with both medical and lifestyle focus
•
active reach-outs to specialised physicians for faster prescription & recommendation routes via sales
•
active reach-outs to specialised physicians for faster prescription & recommendation routes via sales
•
active reach-outs to specialised physicians for faster prescription & recommendation routes via sales
•
active reach-outs to specialised physicians for faster prescription & recommendation routes via sales
Outcome
&
Reflection
From kickstart through growing pains to exit
Outcome
&
Reflection
From kickstart through growing pains to exit
Outcome
&
Reflection
From kickstart through growing pains to exit
Outcome
&
Reflection
From kickstart through growing pains to exit
Outcome
Outcome
Cara Care made the shift from an MVP to a holistic, well-selling product Brand with significant increase in users, adaption rate & positive treatment results. It not only helped patients previously stuck in the outdated medical system regaining their health & quality of life but also achieved an exit to Bayer AG (German multinational pharmaceutical & biotechnology company).
Cara Care made the shift from an MVP to a holistic, well-selling product Brand with significant increase in users, adaption rate & positive treatment results. It not only helped patients previously stuck in the outdated medical system regaining their health & quality of life but also achieved an exit to Bayer AG (German multinational pharmaceutical & biotechnology company).
+1.7
+1.7
+1.7
★
★
★
Store Rating
2
2
2
X
X
X
Installs
+36
+36
+36
%
%
%
Weekly Active Users
+36
+36
+36
%
%
%
WAU
Reflection
Reflection
Over the 4+ years of shifting from MVP to well-selling product I was able to witness lots of various growing pains and requirement shifts throughout the whole company. I filled various roles and was able to utilize & refine a lot of my professional skills & passions, learning so much on the way.
Ultimately this cooperation helped me to really understand:
Over the 4+ years of shifting from MVP to well-selling product I was able to witness lots of various growing pains and requirement shifts throughout the whole company. I filled various roles and was able to utilize & refine a lot of my professional skills & passions, learning so much on the way.
Ultimately this cooperation helped me to really understand:
•
the industry challenges for digital product companies
•
the industry challenges for digital product companies
•
the industry challenges for digital product companies
•
the industry challenges for digital product companies
•
the importance of proper adaption strategies vs. quick-fixes (80/20 rule)
•
the importance of proper adaption strategies vs. quick-fixes (80/20 rule)
•
the importance of proper adaption strategies vs. quick-fixes (80/20 rule)
•
the importance of proper adaption strategies vs. quick-fixes (80/20 rule)
•
the shared value in emphasizing & solving this recurring struggle in a win-win manner that drives progression rather than slowing down the momentum.
•
the shared value in emphasizing & solving this recurring struggle in a win-win manner that drives progression rather than slowing down the momentum.
•
the shared value in emphasizing & solving this recurring struggle in a win-win manner that drives progression rather than slowing down the momentum.
•
the shared value in emphasizing & solving this recurring struggle in a win-win manner that drives progression rather than slowing down the momentum.
Client & Peer Reviews
Praises, kind words & honest opinions
Client & Peer Reviews
Praises, kind words & honest opinions
Client & Peer Reviews
Praises, kind words & honest opinions
Jesaja Brinkmann
Co-Founder & CEO
Jesaja Brinkmann
Co-Founder & CEO
Working with Beni at Cara Care was a real privilege. He brings a rare blend of broad design skills — spanning UI/UX, motion, web, and print — and a deeply human-centered product mindset. He combines structure, curiosity, and critical thinking to create meaningful, user-focused solutions.
His communication is clear and adaptive, and he collaborates seamlessly across teams and disciplines. Above all, he’s humble, creative, and consistently elevates the people and products around him.
Jesaja Brinkmann
Co-Founder & CEO
Jesaja Brinkmann
Co-Founder & CEO
Working with Beni at Cara Care was a real privilege. He brings a rare blend of broad design skills — spanning UI/UX, motion, web, and print — and a deeply human-centered product mindset. He combines structure, curiosity, and critical thinking to create meaningful, user-focused solutions.
His communication is clear and adaptive, and he collaborates seamlessly across teams and disciplines. Above all, he’s humble, creative, and consistently elevates the people and products around him.
Jesaja Brinkmann
Co-Founder & CEO
Jesaja Brinkmann
Co-Founder & CEO
Working with Beni at Cara Care was a real privilege. He brings a rare blend of broad design skills — spanning UI/UX, motion, web, and print — and a deeply human-centered product mindset. He combines structure, curiosity, and critical thinking to create meaningful, user-focused solutions.
His communication is clear and adaptive, and he collaborates seamlessly across teams and disciplines. Above all, he’s humble, creative, and consistently elevates the people and products around him.
Jesaja Brinkmann
Co-Founder & CEO
Jesaja Brinkmann
Co-Founder & CEO
Working with Beni at Cara Care was a real privilege. He brings a rare blend of broad design skills — spanning UI/UX, motion, web, and print — and a deeply human-centered product mindset. He combines structure, curiosity, and critical thinking to create meaningful, user-focused solutions.
His communication is clear and adaptive, and he collaborates seamlessly across teams and disciplines. Above all, he’s humble, creative, and consistently elevates the people and products around him.
Jesaja Brinkmann
Co-Founder & CEO
Jesaja Brinkmann
Co-Founder & CEO
Working with Beni at Cara Care was a real privilege. He brings a rare blend of broad design skills — spanning UI/UX, motion, web, and print — and a deeply human-centered product mindset. He combines structure, curiosity, and critical thinking to create meaningful, user-focused solutions.
His communication is clear and adaptive, and he collaborates seamlessly across teams and disciplines. Above all, he’s humble, creative, and consistently elevates the people and products around him.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Andreas Schuster
CPO
Andreas Schuster
CPO
Beni is a great design lead — a sharp critical thinker with a strong sense for product and user experience.
He combines a holistic view with structured problem-solving and clear, adaptive communication that works with all team members.
Whether mentoring others or driving work hands-on, Beni brings curiosity, accountability, and a calm, collaborative presence that elevates the team around him.
Jesaja Brinkmann
Co-Founder & CEO
Jesaja Brinkmann
Co-Founder & CEO
Working with Beni at Cara Care was a real privilege. He brings a rare blend of broad design skills — spanning UI/UX, motion, web, and print — and a deeply human-centered product mindset. He combines structure, curiosity, and critical thinking to create meaningful, user-focused solutions.
His communication is clear and adaptive, and he collaborates seamlessly across teams and disciplines. Above all, he’s humble, creative, and consistently elevates the people and products around him.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Andreas Schuster
CPO
Andreas Schuster
CPO
Beni is a great design lead — a sharp critical thinker with a strong sense for product and user experience.
He combines a holistic view with structured problem-solving and clear, adaptive communication that works with all team members.
Whether mentoring others or driving work hands-on, Beni brings curiosity, accountability, and a calm, collaborative presence that elevates the team around him.
Jesaja Brinkmann
Co-Founder & CEO
Jesaja Brinkmann
Co-Founder & CEO
Working with Beni at Cara Care was a real privilege. He brings a rare blend of broad design skills — spanning UI/UX, motion, web, and print — and a deeply human-centered product mindset. He combines structure, curiosity, and critical thinking to create meaningful, user-focused solutions.
His communication is clear and adaptive, and he collaborates seamlessly across teams and disciplines. Above all, he’s humble, creative, and consistently elevates the people and products around him.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Andreas Schuster
CPO
Andreas Schuster
CPO
Beni is a great design lead — a sharp critical thinker with a strong sense for product and user experience.
He combines a holistic view with structured problem-solving and clear, adaptive communication that works with all team members.
Whether mentoring others or driving work hands-on, Beni brings curiosity, accountability, and a calm, collaborative presence that elevates the team around him.
Jesaja Brinkmann
Co-Founder & CEO
Jesaja Brinkmann
Co-Founder & CEO
Working with Beni at Cara Care was a real privilege. He brings a rare blend of broad design skills — spanning UI/UX, motion, web, and print — and a deeply human-centered product mindset. He combines structure, curiosity, and critical thinking to create meaningful, user-focused solutions.
His communication is clear and adaptive, and he collaborates seamlessly across teams and disciplines. Above all, he’s humble, creative, and consistently elevates the people and products around him.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Andreas Schuster
CPO
Andreas Schuster
CPO
Beni is a great design lead — a sharp critical thinker with a strong sense for product and user experience.
He combines a holistic view with structured problem-solving and clear, adaptive communication that works with all team members.
Whether mentoring others or driving work hands-on, Beni brings curiosity, accountability, and a calm, collaborative presence that elevates the team around him.
Jesaja Brinkmann
Co-Founder & CEO
Jesaja Brinkmann
Co-Founder & CEO
Working with Beni at Cara Care was a real privilege. He brings a rare blend of broad design skills — spanning UI/UX, motion, web, and print — and a deeply human-centered product mindset. He combines structure, curiosity, and critical thinking to create meaningful, user-focused solutions.
His communication is clear and adaptive, and he collaborates seamlessly across teams and disciplines. Above all, he’s humble, creative, and consistently elevates the people and products around him.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Andreas Schuster
CPO
Andreas Schuster
CPO
Beni is a great design lead — a sharp critical thinker with a strong sense for product and user experience.
He combines a holistic view with structured problem-solving and clear, adaptive communication that works with all team members.
Whether mentoring others or driving work hands-on, Beni brings curiosity, accountability, and a calm, collaborative presence that elevates the team around him.
Jesaja Brinkmann
Co-Founder & CEO
Jesaja Brinkmann
Co-Founder & CEO
Working with Beni at Cara Care was a real privilege. He brings a rare blend of broad design skills — spanning UI/UX, motion, web, and print — and a deeply human-centered product mindset. He combines structure, curiosity, and critical thinking to create meaningful, user-focused solutions.
His communication is clear and adaptive, and he collaborates seamlessly across teams and disciplines. Above all, he’s humble, creative, and consistently elevates the people and products around him.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Andreas Schuster
CPO
Andreas Schuster
CPO
Beni is a great design lead — a sharp critical thinker with a strong sense for product and user experience.
He combines a holistic view with structured problem-solving and clear, adaptive communication that works with all team members.
Whether mentoring others or driving work hands-on, Beni brings curiosity, accountability, and a calm, collaborative presence that elevates the team around him.
Jesaja Brinkmann
Co-Founder & CEO
Jesaja Brinkmann
Co-Founder & CEO
Working with Beni at Cara Care was a real privilege. He brings a rare blend of broad design skills — spanning UI/UX, motion, web, and print — and a deeply human-centered product mindset. He combines structure, curiosity, and critical thinking to create meaningful, user-focused solutions.
His communication is clear and adaptive, and he collaborates seamlessly across teams and disciplines. Above all, he’s humble, creative, and consistently elevates the people and products around him.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Andreas Schuster
CPO
Andreas Schuster
CPO
Beni is a great design lead — a sharp critical thinker with a strong sense for product and user experience.
He combines a holistic view with structured problem-solving and clear, adaptive communication that works with all team members.
Whether mentoring others or driving work hands-on, Beni brings curiosity, accountability, and a calm, collaborative presence that elevates the team around him.
Jesaja Brinkmann
Co-Founder & CEO
Jesaja Brinkmann
Co-Founder & CEO
Working with Beni at Cara Care was a real privilege. He brings a rare blend of broad design skills — spanning UI/UX, motion, web, and print — and a deeply human-centered product mindset. He combines structure, curiosity, and critical thinking to create meaningful, user-focused solutions.
His communication is clear and adaptive, and he collaborates seamlessly across teams and disciplines. Above all, he’s humble, creative, and consistently elevates the people and products around him.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Andreas Schuster
CPO
Andreas Schuster
CPO
Beni is a great design lead — a sharp critical thinker with a strong sense for product and user experience.
He combines a holistic view with structured problem-solving and clear, adaptive communication that works with all team members.
Whether mentoring others or driving work hands-on, Beni brings curiosity, accountability, and a calm, collaborative presence that elevates the team around him.
Jesaja Brinkmann
Co-Founder & CEO
Jesaja Brinkmann
Co-Founder & CEO
Working with Beni at Cara Care was a real privilege. He brings a rare blend of broad design skills — spanning UI/UX, motion, web, and print — and a deeply human-centered product mindset. He combines structure, curiosity, and critical thinking to create meaningful, user-focused solutions.
His communication is clear and adaptive, and he collaborates seamlessly across teams and disciplines. Above all, he’s humble, creative, and consistently elevates the people and products around him.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Andreas Schuster
CPO
Andreas Schuster
CPO
Beni is a great design lead — a sharp critical thinker with a strong sense for product and user experience.
He combines a holistic view with structured problem-solving and clear, adaptive communication that works with all team members.
Whether mentoring others or driving work hands-on, Beni brings curiosity, accountability, and a calm, collaborative presence that elevates the team around him.
Jesaja Brinkmann
Co-Founder & CEO
Jesaja Brinkmann
Co-Founder & CEO
Working with Beni at Cara Care was a real privilege. He brings a rare blend of broad design skills — spanning UI/UX, motion, web, and print — and a deeply human-centered product mindset. He combines structure, curiosity, and critical thinking to create meaningful, user-focused solutions.
His communication is clear and adaptive, and he collaborates seamlessly across teams and disciplines. Above all, he’s humble, creative, and consistently elevates the people and products around him.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Andreas Schuster
CPO
Andreas Schuster
CPO
Beni is a great design lead — a sharp critical thinker with a strong sense for product and user experience.
He combines a holistic view with structured problem-solving and clear, adaptive communication that works with all team members.
Whether mentoring others or driving work hands-on, Beni brings curiosity, accountability, and a calm, collaborative presence that elevates the team around him.
Jesaja Brinkmann
Co-Founder & CEO
Jesaja Brinkmann
Co-Founder & CEO
Working with Beni at Cara Care was a real privilege. He brings a rare blend of broad design skills — spanning UI/UX, motion, web, and print — and a deeply human-centered product mindset. He combines structure, curiosity, and critical thinking to create meaningful, user-focused solutions.
His communication is clear and adaptive, and he collaborates seamlessly across teams and disciplines. Above all, he’s humble, creative, and consistently elevates the people and products around him.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Andreas Schuster
CPO
Andreas Schuster
CPO
Beni is a great design lead — a sharp critical thinker with a strong sense for product and user experience.
He combines a holistic view with structured problem-solving and clear, adaptive communication that works with all team members.
Whether mentoring others or driving work hands-on, Beni brings curiosity, accountability, and a calm, collaborative presence that elevates the team around him.
Jesaja Brinkmann
Co-Founder & CEO
Jesaja Brinkmann
Co-Founder & CEO
Working with Beni at Cara Care was a real privilege. He brings a rare blend of broad design skills — spanning UI/UX, motion, web, and print — and a deeply human-centered product mindset. He combines structure, curiosity, and critical thinking to create meaningful, user-focused solutions.
His communication is clear and adaptive, and he collaborates seamlessly across teams and disciplines. Above all, he’s humble, creative, and consistently elevates the people and products around him.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Andreas Schuster
CPO
Andreas Schuster
CPO
Beni is a great design lead — a sharp critical thinker with a strong sense for product and user experience.
He combines a holistic view with structured problem-solving and clear, adaptive communication that works with all team members.
Whether mentoring others or driving work hands-on, Beni brings curiosity, accountability, and a calm, collaborative presence that elevates the team around him.
Jesaja Brinkmann
Co-Founder & CEO
Jesaja Brinkmann
Co-Founder & CEO
Working with Beni at Cara Care was a real privilege. He brings a rare blend of broad design skills — spanning UI/UX, motion, web, and print — and a deeply human-centered product mindset. He combines structure, curiosity, and critical thinking to create meaningful, user-focused solutions.
His communication is clear and adaptive, and he collaborates seamlessly across teams and disciplines. Above all, he’s humble, creative, and consistently elevates the people and products around him.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Andreas Schuster
CPO
Andreas Schuster
CPO
Beni is a great design lead — a sharp critical thinker with a strong sense for product and user experience.
He combines a holistic view with structured problem-solving and clear, adaptive communication that works with all team members.
Whether mentoring others or driving work hands-on, Beni brings curiosity, accountability, and a calm, collaborative presence that elevates the team around him.
Jesaja Brinkmann
Co-Founder & CEO
Jesaja Brinkmann
Co-Founder & CEO
Working with Beni at Cara Care was a real privilege. He brings a rare blend of broad design skills — spanning UI/UX, motion, web, and print — and a deeply human-centered product mindset. He combines structure, curiosity, and critical thinking to create meaningful, user-focused solutions.
His communication is clear and adaptive, and he collaborates seamlessly across teams and disciplines. Above all, he’s humble, creative, and consistently elevates the people and products around him.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Andreas Schuster
CPO
Andreas Schuster
CPO
Beni is a great design lead — a sharp critical thinker with a strong sense for product and user experience.
He combines a holistic view with structured problem-solving and clear, adaptive communication that works with all team members.
Whether mentoring others or driving work hands-on, Beni brings curiosity, accountability, and a calm, collaborative presence that elevates the team around him.
Jesaja Brinkmann
Co-Founder & CEO
Jesaja Brinkmann
Co-Founder & CEO
Working with Beni at Cara Care was a real privilege. He brings a rare blend of broad design skills — spanning UI/UX, motion, web, and print — and a deeply human-centered product mindset. He combines structure, curiosity, and critical thinking to create meaningful, user-focused solutions.
His communication is clear and adaptive, and he collaborates seamlessly across teams and disciplines. Above all, he’s humble, creative, and consistently elevates the people and products around him.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Andreas Schuster
CPO
Andreas Schuster
CPO
Beni is a great design lead — a sharp critical thinker with a strong sense for product and user experience.
He combines a holistic view with structured problem-solving and clear, adaptive communication that works with all team members.
Whether mentoring others or driving work hands-on, Beni brings curiosity, accountability, and a calm, collaborative presence that elevates the team around him.
Jesaja Brinkmann
Co-Founder & CEO
Jesaja Brinkmann
Co-Founder & CEO
Working with Beni at Cara Care was a real privilege. He brings a rare blend of broad design skills — spanning UI/UX, motion, web, and print — and a deeply human-centered product mindset. He combines structure, curiosity, and critical thinking to create meaningful, user-focused solutions.
His communication is clear and adaptive, and he collaborates seamlessly across teams and disciplines. Above all, he’s humble, creative, and consistently elevates the people and products around him.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Dr. Andre Sommer
Co-Founder & CEO
Dr. Andre Sommer
Co-Founder & CEO
I would like to note Beni’s leadership qualities. She always knows how to find a common language with the team and establish proper communication with each team member. At the same time, he keeps the focus on business goals and does everything to ensure that the team achieves them.
His experience as a designer further helps her evaluate a product's user experience and identify many opportunities to improve that experience.
Andreas Schuster
CPO
Andreas Schuster
CPO
Beni is a great design lead — a sharp critical thinker with a strong sense for product and user experience.
He combines a holistic view with structured problem-solving and clear, adaptive communication that works with all team members.
Whether mentoring others or driving work hands-on, Beni brings curiosity, accountability, and a calm, collaborative presence that elevates the team around him.
Want to talk?
Want to talk?
Want to talk?
No matter if you want to talk about your current / future product, problems to solve or just want to discuss design philosophy —
Just book a quick 15 minute call and I will curiously unpack your story to see where our potential overlap might take us.
No matter if you want to talk about your current / future product, problems to solve or just want to discuss design philosophy —
Just book a quick 15 minute call and I will curiously unpack your story to see where our potential overlap might take us.
No matter if you want to talk about your current / future product, problems to solve or just want to discuss design philosophy —
Just book a quick 15 minute call and I will curiously unpack your story to see where our potential overlap might take us.
© 2025 Benjamin Erxleben
All rights reserved
© 2025 Benjamin Erxleben
All rights reserved