Gaming
•
Startup
•
B2C SaaS
The SUMO family — companion apps for game coaching
Gaming
•
Startup
•
B2C SaaS
The SUMO family — companion apps for game coaching
Gaming
•
Startup
•
B2C SaaS
The SUMO family —
companion apps for game coaching
My Role
My Role
Design Team Lead &
Senior Product Designer
Team Lead & Sr. Product Designer
About the Client
Dojo Madness is a gaming startup harnessing big data to build tools & services that help players to master their favorite games.
Timeframe
Timeframe
2+ years
2016 — 2018
2+ years • 2016 — 2018
My Role
Team Lead & Sr. Product Designer
About the Client
Cara Care develops a SaaS medical App to improve the quality of life for people with digestive issues like IBS, IBD and others.
Dojo Madness is a gaming startup harnessing big data to build tools & services that help players to master their favorite games.
Dojo Madness is a gaming startup harnessing big data to build tools & services that help players to master their favorite games.
Timeframe
2+ years • 2016 — 2018
Achievements
&
Summary
Applied Services, Deliverables & Impact
Achievements
&
Summary
Applied Services, Deliverables & Impact
Achievements
Achievements
Achievements
Achievements
•
Scaled and led a team of 5 senior designers & 1 freelancer across multiple product lines
•
Scaled and led a team of 5 senior designers & 1 freelancer across multiple product lines
•
Scaled and led a team of 5 senior designers & 1 freelancer across multiple product lines
•
Scaled and led a team of 5 senior designers & 1 freelancer across multiple product lines
•
End-to-end Product design for 3 products, balancing brand cohesion with game-specific user needs across mobile, web & desktop platforms
•
End-to-end product design for three coaching products across web, mobile & desktop platforms
•
End-to-end Product design for 3 products, balancing brand cohesion with game-specific user needs across mobile, web & desktop platforms
•
End-to-end Product design for 3 products, balancing brand cohesion with game-specific user needs across mobile, web & desktop platforms
•
Creation & maintenance of a design system improving visual consistency and streamlining development across all SUMO verticals
•
Creation & maintenance of a design system improving visual consistency and streamlining development across all SUMO verticals
•
Creation & maintenance of a design system improving visual consistency and streamlining development across all SUMO verticals
•
Creation & maintenance of a design system improving visual consistency and streamlining development across all SUMO verticals
•
Launched OVERSUMO from concept to monetization, growing it to 5M+ users
•
Launched OVERSUMO from concept to monetization, growing it to 5M+ users
•
Launched OVERSUMO from concept to monetization, growing it to 5M+ users
•
Launched OVERSUMO from concept to monetization, growing it to 5M+ users
•
Designed high-converting in-app upgrade flows and teaser surfaces, accelerating revenue growth and improving user adoption
•
Designed high-converting in-app upgrade flows and teaser surfaces, accelerating revenue growth and improving user adoption
•
Designed high-converting in-app upgrade flows and teaser surfaces, accelerating revenue growth and improving user adoption
•
Designed high-converting in-app upgrade flows and teaser surfaces, accelerating revenue growth and improving user adoption
•
Supported marketing, sales & content teams in print, merchandise, web & motion needs
•
Supported marketing, sales & content teams in print, merchandise, web & motion needs
•
Supported marketing, sales & content teams in print, merchandise, web & motion needs
•
Supported marketing, sales & content teams in print, merchandise, web & motion needs
Summary
Summary
Summary
Summary
13
13
13
M
M
M
Downloads
13
13
13
M
M
M
Downloads
4.5
4.5
4.5
★
★
★
avg. Store Rating
4.5
4.5
4.5
★
★
★
avg. Store Rating
5
5
5
digit
digit
digit
MRR
5
5
5
digit
digit
digit
DAU
SUMO became a family of mobile coaching apps helping players improve in competitive titles like LoL, Overwatch, and DOTA 2.
By adapting our core experience to multiple games with very different data landscapes, we built a flexible system that users trusted and returned to.
The monetization model, subscription-based and relatively new to this space at the time, was well received by our core audience and helped fund future product pivots.
SUMO became a family of mobile coaching apps helping players improve in competitive titles like LoL, Overwatch, and DOTA 2.
By adapting our core experience to multiple games with very different data landscapes, we built a flexible system that users trusted and returned to.
The monetization model, subscription-based and relatively new to this space at the time, was well received by our core audience and helped fund future product pivots.
SUMO became a family of mobile coaching apps helping players improve in competitive titles like LoL, Overwatch, and DOTA 2.
By adapting our core experience to multiple games with very different data landscapes, we built a flexible system that users trusted and returned to.
The monetization model, subscription-based and relatively new to this space at the time, was well received by our core audience and helped fund future product pivots.
SUMO became a family of mobile coaching apps helping players improve in competitive titles like LoL, Overwatch, and DOTA 2.
By adapting our core experience to multiple games with very different data landscapes, we built a flexible system that users trusted and returned to.
The monetization model, subscription-based and relatively new to this space at the time, was well received by our core audience and helped fund future product pivots.
Applied Services & Skills
IC & Team Lead
IC & Team Lead
Research, Concept & Ideation
Research, Concept & Ideation
Prototyping & Validation
Prototyping & Validation
Product Design
Product Design
Digital & Print Media Design
Digital & Print Media Design
Audit, Testing & QA
Audit, Testing & QA
Varying Constraints
&
Unified Experience
Designing consistent user value despite fragmented and inconsistent data sources
Varying Constraints
&
Unified Experience
Designing consistent user value despite fragmented and inconsistent data sources
Varying Constraints
&
Unified Experience
Designing consistent user value despite fragmented & inconsistent data sources
Varying Constraints
&
Unified Experience
Designing consistent user value despite fragmented and inconsistent data sources
Challenge: Different game developers, different data
Challenge: Different game developers, different data
Each game vertical posed its own data constraints: League of Legends offered a robust API, Overwatch required scraping Blizzard’s public player profiles and Dota 2 provided only limited stats. These differences made it hard to offer consistent, timely and granular insights across apps.
Each game vertical posed its own data constraints: League of Legends offered a robust API, Overwatch required scraping Blizzard’s public player profiles and Dota 2 provided only limited stats. These differences made it hard to offer consistent, timely and granular insights across apps.
Solution: Unified experience via flexible feature design framework
Solution: Unified experience via flexible feature design framework
To tackle this issue, we created a modular design system & feature architecture that allowed us to adapt each app’s depth and specificity while maintaining a coherent visual and functional experience. This let us scale the SUMO brand without sacrificing usability or trust.
To tackle this issue, we created a modular design system & feature architecture that allowed us to adapt each app’s depth and specificity while maintaining a coherent visual and functional experience. This let us scale the SUMO brand without sacrificing usability or trust.
Multiple Designers
&
Shared Foundation
Maintaining cohesion across product lines while moving fast with a growing team.
Multiple Designers
&
Shared Foundation
informed Decisions towards Product Market Fit
Multiple Designers
&
Shared Foundation
Maintaining cohesion across product lines while moving fast with a growing team.
Multiple Designers
&
Shared Foundation
Maintaining cohesion across product lines while moving fast with a growing team.
Challenge: Cross-team coordination at scale
Challenge: Cross-team coordination at scale
With several designers working on different verticals with varying complexity, maintaining a unified design language & code base was a constant balancing act. Each game required rapid iteration and app-specific tweaks, but still had to feel like “SUMO.”
With several designers working on different verticals with varying data & feature complexity, maintaining a unified design language & code base was a constant balancing act. Each game required rapid iteration and app-specific tweaks, but still had to feel like “SUMO.”
Solution: Shared design system & active collaboration culture
Solution: Shared design system & active collaboration culture
We invested in a central design system and held regular design reviews, cross-vertical sparring sessions and check-ins with dev leads. This helped us evolve shared patterns, find blind spots early, and accelerate implementation while keeping quality high.
We invested in a central design system and held regular design reviews, cross-vertical sparring sessions and check-ins with dev leads. This helped us evolve shared patterns, find blind spots early, and accelerate implementation while keeping quality high.
Limited Data
&
Coaching Expectations
Turning incomplete data into coaching users could trust and act on.
Limited Data
&
Coaching Expectations
Turning incomplete data into coaching users could trust and act on.
Limited Data
&
Coaching Expectations
Turning incomplete data into coaching users could trust and act on.
Limited Data
&
Coaching Expectations
Turning incomplete data into coaching users could trust and act on.
Challenge: Delivering insights from sparse or delayed data
Challenge: Delivering insights from sparse or delayed data
Due to the functionality on API-supported SUMO verticals, players expected real-time feedback and detailed coaching in each app. But in some cases we only had delayed or incomplete data to work with due to dependencies on external data sources. This mismatch threatened product experience, user trust and engagement.
Due to the functionality on API-supported SUMO verticals, players expected real-time feedback and detailed coaching in each app. But in some cases we only had delayed or incomplete data to work with due to dependencies on external data sources. This mismatch threatened product experience, user trust and engagement.
Solution: Creative coaching logic & progressive disclosure
Solution: Creative coaching logic & progressive disclosure
We combined player-specific stats with scraped community knowledge and aggregated performance patterns to offer actionable tips. By using progressive disclosure and contextual explanations, we kept users informed and engaged even when full data wasn’t available.
We combined player-specific stats with scraped community knowledge and aggregated performance patterns to offer actionable tips. By using progressive disclosure and contextual explanations, we kept users informed and engaged even when full data wasn’t available.
Product Value
&
Monetization Trust
Introducing a new business model without losing credibility or loyalty.
Product Value
&
Monetization Trust
From News-Feed to platform specific use-case split
Product Value
&
Monetization Trust
Introducing a new business model without losing credibility or loyalty.
Product Value
&
Monetization Trust
Introducing a new business model without losing credibility or loyalty.
Challenge: Subscription fatigue & external service dependency
Challenge: Subscription fatigue & external service dependency
Introducing a subscription-based model was uncommon at the time, especially in companion apps for gaming. On top of that, our core value depended on third-party data sources that occasionally failed or changed.
Introducing a subscription-based model was uncommon at the time, especially in game companion apps. On top of that, our core value depended on third-party data sources that occasionally failed or changed.
Solution: Transparent upsells & layered premium offering
Solution: Transparent upsells & layered premium offering
We designed upgrade flows that clearly communicated added value, using tiered features like ad removal, in-depth analytics, and custom coaching. When data outages occurred, we prioritized transparency and timely user communication to maintain trust.
We designed upgrade flows that clearly communicated added value, using tiered features like ad removal, in-depth analytics, and custom coaching. When data outages occurred, we prioritized transparency and timely communication of details & expected duration to maintain user trust.
Audience Access
&
Brand Trust
Building authentic engagement with a digitally native, high-expectation user base.
User Access
&
Brand Trust
Solving Problems through Multichannel Guidance
Audience Access
&
Brand Trust
Building engagement with a digitally native, high-expectation user base.
Audience Access
&
Brand Trust
Building authentic engagement with a digitally native, high-expectation user base.
Challenge: Young users, high standards, short attention spans
Challenge: Young users, high standards, short attention spans
The SUMO audience was tech-savvy and skeptical of traditional marketing. Reaching them for sufficient user growth required more than flashy visuals. We needed to speak their language, prove our value quickly and offer direct, two-way communication on their terms.
The complexity of the markets prescription / reimbursement system had to be tackled through a well structured and extensively guiding customer journey that enables multiple entry points (doctor referrals, self-managed, etc.) and confidently guides the user with supportively chunked steps, reminders & info material.
Solution: Community-first marketing & trust-driven surfaces
Solution: Community-first marketing & trust-driven surfaces
As part of the marketing efforts, we launched a dedicated product landing page, including a short explanation video and targeted influencer placements to introduce OVERSUMO in a tone and style that resonated with the gaming community.
To foster user trust and get a channel for direct, unfiltered user feedback, we created a dedicated subreddit for announcements, feedback and support — enabling async, transparent communication through upvoting and community replies.
Together, these efforts turned marketing into an extension of the product experience and gave users a sense of ownership in the app’s evolution.
The complexity of the markets prescription / reimbursement system had to be tackled through a well structured and extensively guiding customer journey that enables multiple entry points (doctor referrals, self-managed, etc.) and confidently guides the user with supportively chunked steps, reminders & info material.
Summary
&
Reflection
Distilling the essence of Digital Product Design
Summary
&
Reflection
Distilling the essence of Digital Product Design
Summary
&
Reflection
Distilling the essence of Digital Product Design
Summary
&
Reflection
Distilling the essence of Digital Product Design
Outcome
Outcome
SUMO grew into a widely recognized family of coaching apps that empowered competitive gamers to understand and improve their performance through data-driven insights.
Across LOLSUMO, OVERSUMO, and DOTASUMO, we reached over 13 million downloads, maintained an average store rating of 4.5 stars, and achieved a five-digit monthly recurring revenue.
The successful monetization of SUMO products laid the foundation for the company’s shift toward a broader platform strategy thinking well beyond the original apps.
SUMO grew into a widely recognized family of coaching apps that empowered competitive gamers to understand and improve their performance through data-driven insights.
Across LOLSUMO, OVERSUMO, and DOTASUMO, we reached over 13 million downloads, maintained an average store rating of 4.5 stars, and achieved a five-digit monthly recurring revenue.
The successful monetization of SUMO products laid the foundation for the company’s shift toward a broader platform strategy thinking well beyond the original apps.
13
13
13
M
M
M
Downloads
5
5
5
digit
digit
digit
Revenue/month (MRR)
5
5
5
digit
digit
digit
MRR
4.5
4.5
4.5
★
★
★
avg. Store Rating
Reflection
Reflection
Leading AND actively participating in design across the SUMO family taught me to balance consistency with flexibility, craft with systems, and team support with product focus.
Particularly my two-sided mentoring approach on equal footing allowed me to significantly improve my coaching style and grow together as a team.
I also saw firsthand how the lack of direct control over data sources can drasticly challenge UX, but also open the door to creative, out of the box solutions.
Leading AND actively participating in design across the SUMO family taught me to balance consistency with flexibility, craft with systems, and team support with product focus.
Particularly my two-sided mentoring approach on equal footing allowed me to significantly improve my coaching style and grow together as a team.
I also saw firsthand how the lack of direct control over data sources can drasticly challenge UX, but also open the door to creative, out of the box solutions.
Client & Peer Reviews
Praises, kind words & honest opinions
Client & Peer Reviews
Praises, kind words & honest opinions
Client & Peer Reviews
Praises, kind words & honest opinions
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Christian Gruber
Founder & CPO
Christian Gruber
Founder & CPO
Beni played a key role at Dojo Madness, both for the team and the company. He took full responsibility for the design team and really managed to support both the people and the business side.
I always appreciated how independent and reliable he was—he kept things running smoothly while also bringing in fresh ideas for new projects and branding. On top of that, Beni was super easy to work with: clear in communication, humble, and always supportive.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Timea Konya
Senior Product Designer
Timea Konya
Senior Product Designer
I had the pleasure of working closely with Beni for 3+ years. I relied on his attention to detail and breadth of Product Design expertise to guide me and our team to success.
He is a natural leader who easily fosters strong relationships with stakeholders, peers and team members. During challenges, he was a source of stability and certainty due to his solution-oriented attitude.
His clear communication and empathic mentoring approach allowed me to evolve in my role as a Product Designer.
Jonathan Prieto
Senior Product Designer
Jonathan Prieto
Senior Product Designer
Beni had a big impact on my growth as a designer. He always took the time to give thoughtful feedback and created a space where I felt safe to learn, try things out, and ask questions.
What stood out most was how he led by example — staying calm under pressure, thinking through problems with care, and always keeping the bigger picture in mind.
He was approachable, supportive, and genuinely cared about helping others grow.
Christian Gruber
Founder & CPO
Christian Gruber
Founder & CPO
Beni played a key role at Dojo Madness, both for the team and the company. He took full responsibility for the design team and really managed to support both the people and the business side.
I always appreciated how independent and reliable he was—he kept things running smoothly while also bringing in fresh ideas for new projects and branding. On top of that, Beni was super easy to work with: clear in communication, humble, and always supportive.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Timea Konya
Senior Product Designer
Timea Konya
Senior Product Designer
I had the pleasure of working closely with Beni for 3+ years. I relied on his attention to detail and breadth of Product Design expertise to guide me and our team to success.
He is a natural leader who easily fosters strong relationships with stakeholders, peers and team members. During challenges, he was a source of stability and certainty due to his solution-oriented attitude.
His clear communication and empathic mentoring approach allowed me to evolve in my role as a Product Designer.
Jonathan Prieto
Senior Product Designer
Jonathan Prieto
Senior Product Designer
Beni had a big impact on my growth as a designer. He always took the time to give thoughtful feedback and created a space where I felt safe to learn, try things out, and ask questions.
What stood out most was how he led by example — staying calm under pressure, thinking through problems with care, and always keeping the bigger picture in mind.
He was approachable, supportive, and genuinely cared about helping others grow.
Christian Gruber
Founder & CPO
Christian Gruber
Founder & CPO
Beni played a key role at Dojo Madness, both for the team and the company. He took full responsibility for the design team and really managed to support both the people and the business side.
I always appreciated how independent and reliable he was—he kept things running smoothly while also bringing in fresh ideas for new projects and branding. On top of that, Beni was super easy to work with: clear in communication, humble, and always supportive.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Timea Konya
Senior Product Designer
Timea Konya
Senior Product Designer
I had the pleasure of working closely with Beni for 3+ years. I relied on his attention to detail and breadth of Product Design expertise to guide me and our team to success.
He is a natural leader who easily fosters strong relationships with stakeholders, peers and team members. During challenges, he was a source of stability and certainty due to his solution-oriented attitude.
His clear communication and empathic mentoring approach allowed me to evolve in my role as a Product Designer.
Jonathan Prieto
Senior Product Designer
Jonathan Prieto
Senior Product Designer
Beni had a big impact on my growth as a designer. He always took the time to give thoughtful feedback and created a space where I felt safe to learn, try things out, and ask questions.
What stood out most was how he led by example — staying calm under pressure, thinking through problems with care, and always keeping the bigger picture in mind.
He was approachable, supportive, and genuinely cared about helping others grow.
Christian Gruber
Founder & CPO
Christian Gruber
Founder & CPO
Beni played a key role at Dojo Madness, both for the team and the company. He took full responsibility for the design team and really managed to support both the people and the business side.
I always appreciated how independent and reliable he was—he kept things running smoothly while also bringing in fresh ideas for new projects and branding. On top of that, Beni was super easy to work with: clear in communication, humble, and always supportive.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Timea Konya
Senior Product Designer
Timea Konya
Senior Product Designer
I had the pleasure of working closely with Beni for 3+ years. I relied on his attention to detail and breadth of Product Design expertise to guide me and our team to success.
He is a natural leader who easily fosters strong relationships with stakeholders, peers and team members. During challenges, he was a source of stability and certainty due to his solution-oriented attitude.
His clear communication and empathic mentoring approach allowed me to evolve in my role as a Product Designer.
Jonathan Prieto
Senior Product Designer
Jonathan Prieto
Senior Product Designer
Beni had a big impact on my growth as a designer. He always took the time to give thoughtful feedback and created a space where I felt safe to learn, try things out, and ask questions.
What stood out most was how he led by example — staying calm under pressure, thinking through problems with care, and always keeping the bigger picture in mind.
He was approachable, supportive, and genuinely cared about helping others grow.
Christian Gruber
Founder & CPO
Christian Gruber
Founder & CPO
Beni played a key role at Dojo Madness, both for the team and the company. He took full responsibility for the design team and really managed to support both the people and the business side.
I always appreciated how independent and reliable he was—he kept things running smoothly while also bringing in fresh ideas for new projects and branding. On top of that, Beni was super easy to work with: clear in communication, humble, and always supportive.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Timea Konya
Senior Product Designer
Timea Konya
Senior Product Designer
I had the pleasure of working closely with Beni for 3+ years. I relied on his attention to detail and breadth of Product Design expertise to guide me and our team to success.
He is a natural leader who easily fosters strong relationships with stakeholders, peers and team members. During challenges, he was a source of stability and certainty due to his solution-oriented attitude.
His clear communication and empathic mentoring approach allowed me to evolve in my role as a Product Designer.
Jonathan Prieto
Senior Product Designer
Jonathan Prieto
Senior Product Designer
Beni had a big impact on my growth as a designer. He always took the time to give thoughtful feedback and created a space where I felt safe to learn, try things out, and ask questions.
What stood out most was how he led by example — staying calm under pressure, thinking through problems with care, and always keeping the bigger picture in mind.
He was approachable, supportive, and genuinely cared about helping others grow.
Christian Gruber
Founder & CPO
Christian Gruber
Founder & CPO
Beni played a key role at Dojo Madness, both for the team and the company. He took full responsibility for the design team and really managed to support both the people and the business side.
I always appreciated how independent and reliable he was—he kept things running smoothly while also bringing in fresh ideas for new projects and branding. On top of that, Beni was super easy to work with: clear in communication, humble, and always supportive.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Timea Konya
Senior Product Designer
Timea Konya
Senior Product Designer
I had the pleasure of working closely with Beni for 3+ years. I relied on his attention to detail and breadth of Product Design expertise to guide me and our team to success.
He is a natural leader who easily fosters strong relationships with stakeholders, peers and team members. During challenges, he was a source of stability and certainty due to his solution-oriented attitude.
His clear communication and empathic mentoring approach allowed me to evolve in my role as a Product Designer.
Jonathan Prieto
Senior Product Designer
Jonathan Prieto
Senior Product Designer
Beni had a big impact on my growth as a designer. He always took the time to give thoughtful feedback and created a space where I felt safe to learn, try things out, and ask questions.
What stood out most was how he led by example — staying calm under pressure, thinking through problems with care, and always keeping the bigger picture in mind.
He was approachable, supportive, and genuinely cared about helping others grow.
Christian Gruber
Founder & CPO
Christian Gruber
Founder & CPO
Beni played a key role at Dojo Madness, both for the team and the company. He took full responsibility for the design team and really managed to support both the people and the business side.
I always appreciated how independent and reliable he was—he kept things running smoothly while also bringing in fresh ideas for new projects and branding. On top of that, Beni was super easy to work with: clear in communication, humble, and always supportive.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Timea Konya
Senior Product Designer
Timea Konya
Senior Product Designer
I had the pleasure of working closely with Beni for 3+ years. I relied on his attention to detail and breadth of Product Design expertise to guide me and our team to success.
He is a natural leader who easily fosters strong relationships with stakeholders, peers and team members. During challenges, he was a source of stability and certainty due to his solution-oriented attitude.
His clear communication and empathic mentoring approach allowed me to evolve in my role as a Product Designer.
Jonathan Prieto
Senior Product Designer
Jonathan Prieto
Senior Product Designer
Beni had a big impact on my growth as a designer. He always took the time to give thoughtful feedback and created a space where I felt safe to learn, try things out, and ask questions.
What stood out most was how he led by example — staying calm under pressure, thinking through problems with care, and always keeping the bigger picture in mind.
He was approachable, supportive, and genuinely cared about helping others grow.
Christian Gruber
Founder & CPO
Christian Gruber
Founder & CPO
Beni played a key role at Dojo Madness, both for the team and the company. He took full responsibility for the design team and really managed to support both the people and the business side.
I always appreciated how independent and reliable he was—he kept things running smoothly while also bringing in fresh ideas for new projects and branding. On top of that, Beni was super easy to work with: clear in communication, humble, and always supportive.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Timea Konya
Senior Product Designer
Timea Konya
Senior Product Designer
I had the pleasure of working closely with Beni for 3+ years. I relied on his attention to detail and breadth of Product Design expertise to guide me and our team to success.
He is a natural leader who easily fosters strong relationships with stakeholders, peers and team members. During challenges, he was a source of stability and certainty due to his solution-oriented attitude.
His clear communication and empathic mentoring approach allowed me to evolve in my role as a Product Designer.
Jonathan Prieto
Senior Product Designer
Jonathan Prieto
Senior Product Designer
Beni had a big impact on my growth as a designer. He always took the time to give thoughtful feedback and created a space where I felt safe to learn, try things out, and ask questions.
What stood out most was how he led by example — staying calm under pressure, thinking through problems with care, and always keeping the bigger picture in mind.
He was approachable, supportive, and genuinely cared about helping others grow.
Christian Gruber
Founder & CPO
Christian Gruber
Founder & CPO
Beni played a key role at Dojo Madness, both for the team and the company. He took full responsibility for the design team and really managed to support both the people and the business side.
I always appreciated how independent and reliable he was—he kept things running smoothly while also bringing in fresh ideas for new projects and branding. On top of that, Beni was super easy to work with: clear in communication, humble, and always supportive.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Timea Konya
Senior Product Designer
Timea Konya
Senior Product Designer
I had the pleasure of working closely with Beni for 3+ years. I relied on his attention to detail and breadth of Product Design expertise to guide me and our team to success.
He is a natural leader who easily fosters strong relationships with stakeholders, peers and team members. During challenges, he was a source of stability and certainty due to his solution-oriented attitude.
His clear communication and empathic mentoring approach allowed me to evolve in my role as a Product Designer.
Jonathan Prieto
Senior Product Designer
Jonathan Prieto
Senior Product Designer
Beni had a big impact on my growth as a designer. He always took the time to give thoughtful feedback and created a space where I felt safe to learn, try things out, and ask questions.
What stood out most was how he led by example — staying calm under pressure, thinking through problems with care, and always keeping the bigger picture in mind.
He was approachable, supportive, and genuinely cared about helping others grow.
Christian Gruber
Founder & CPO
Christian Gruber
Founder & CPO
Beni played a key role at Dojo Madness, both for the team and the company. He took full responsibility for the design team and really managed to support both the people and the business side.
I always appreciated how independent and reliable he was—he kept things running smoothly while also bringing in fresh ideas for new projects and branding. On top of that, Beni was super easy to work with: clear in communication, humble, and always supportive.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Timea Konya
Senior Product Designer
Timea Konya
Senior Product Designer
I had the pleasure of working closely with Beni for 3+ years. I relied on his attention to detail and breadth of Product Design expertise to guide me and our team to success.
He is a natural leader who easily fosters strong relationships with stakeholders, peers and team members. During challenges, he was a source of stability and certainty due to his solution-oriented attitude.
His clear communication and empathic mentoring approach allowed me to evolve in my role as a Product Designer.
Jonathan Prieto
Senior Product Designer
Jonathan Prieto
Senior Product Designer
Beni had a big impact on my growth as a designer. He always took the time to give thoughtful feedback and created a space where I felt safe to learn, try things out, and ask questions.
What stood out most was how he led by example — staying calm under pressure, thinking through problems with care, and always keeping the bigger picture in mind.
He was approachable, supportive, and genuinely cared about helping others grow.
Christian Gruber
Founder & CPO
Christian Gruber
Founder & CPO
Beni played a key role at Dojo Madness, both for the team and the company. He took full responsibility for the design team and really managed to support both the people and the business side.
I always appreciated how independent and reliable he was—he kept things running smoothly while also bringing in fresh ideas for new projects and branding. On top of that, Beni was super easy to work with: clear in communication, humble, and always supportive.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Timea Konya
Senior Product Designer
Timea Konya
Senior Product Designer
I had the pleasure of working closely with Beni for 3+ years. I relied on his attention to detail and breadth of Product Design expertise to guide me and our team to success.
He is a natural leader who easily fosters strong relationships with stakeholders, peers and team members. During challenges, he was a source of stability and certainty due to his solution-oriented attitude.
His clear communication and empathic mentoring approach allowed me to evolve in my role as a Product Designer.
Jonathan Prieto
Senior Product Designer
Jonathan Prieto
Senior Product Designer
Beni had a big impact on my growth as a designer. He always took the time to give thoughtful feedback and created a space where I felt safe to learn, try things out, and ask questions.
What stood out most was how he led by example — staying calm under pressure, thinking through problems with care, and always keeping the bigger picture in mind.
He was approachable, supportive, and genuinely cared about helping others grow.
Christian Gruber
Founder & CPO
Christian Gruber
Founder & CPO
Beni played a key role at Dojo Madness, both for the team and the company. He took full responsibility for the design team and really managed to support both the people and the business side.
I always appreciated how independent and reliable he was—he kept things running smoothly while also bringing in fresh ideas for new projects and branding. On top of that, Beni was super easy to work with: clear in communication, humble, and always supportive.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Timea Konya
Senior Product Designer
Timea Konya
Senior Product Designer
I had the pleasure of working closely with Beni for 3+ years. I relied on his attention to detail and breadth of Product Design expertise to guide me and our team to success.
He is a natural leader who easily fosters strong relationships with stakeholders, peers and team members. During challenges, he was a source of stability and certainty due to his solution-oriented attitude.
His clear communication and empathic mentoring approach allowed me to evolve in my role as a Product Designer.
Jonathan Prieto
Senior Product Designer
Jonathan Prieto
Senior Product Designer
Beni had a big impact on my growth as a designer. He always took the time to give thoughtful feedback and created a space where I felt safe to learn, try things out, and ask questions.
What stood out most was how he led by example — staying calm under pressure, thinking through problems with care, and always keeping the bigger picture in mind.
He was approachable, supportive, and genuinely cared about helping others grow.
Christian Gruber
Founder & CPO
Christian Gruber
Founder & CPO
Beni played a key role at Dojo Madness, both for the team and the company. He took full responsibility for the design team and really managed to support both the people and the business side.
I always appreciated how independent and reliable he was—he kept things running smoothly while also bringing in fresh ideas for new projects and branding. On top of that, Beni was super easy to work with: clear in communication, humble, and always supportive.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Timea Konya
Senior Product Designer
Timea Konya
Senior Product Designer
I had the pleasure of working closely with Beni for 3+ years. I relied on his attention to detail and breadth of Product Design expertise to guide me and our team to success.
He is a natural leader who easily fosters strong relationships with stakeholders, peers and team members. During challenges, he was a source of stability and certainty due to his solution-oriented attitude.
His clear communication and empathic mentoring approach allowed me to evolve in my role as a Product Designer.
Jonathan Prieto
Senior Product Designer
Jonathan Prieto
Senior Product Designer
Beni had a big impact on my growth as a designer. He always took the time to give thoughtful feedback and created a space where I felt safe to learn, try things out, and ask questions.
What stood out most was how he led by example — staying calm under pressure, thinking through problems with care, and always keeping the bigger picture in mind.
He was approachable, supportive, and genuinely cared about helping others grow.
Christian Gruber
Founder & CPO
Christian Gruber
Founder & CPO
Beni played a key role at Dojo Madness, both for the team and the company. He took full responsibility for the design team and really managed to support both the people and the business side.
I always appreciated how independent and reliable he was—he kept things running smoothly while also bringing in fresh ideas for new projects and branding. On top of that, Beni was super easy to work with: clear in communication, humble, and always supportive.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Timea Konya
Senior Product Designer
Timea Konya
Senior Product Designer
I had the pleasure of working closely with Beni for 3+ years. I relied on his attention to detail and breadth of Product Design expertise to guide me and our team to success.
He is a natural leader who easily fosters strong relationships with stakeholders, peers and team members. During challenges, he was a source of stability and certainty due to his solution-oriented attitude.
His clear communication and empathic mentoring approach allowed me to evolve in my role as a Product Designer.
Jonathan Prieto
Senior Product Designer
Jonathan Prieto
Senior Product Designer
Beni had a big impact on my growth as a designer. He always took the time to give thoughtful feedback and created a space where I felt safe to learn, try things out, and ask questions.
What stood out most was how he led by example — staying calm under pressure, thinking through problems with care, and always keeping the bigger picture in mind.
He was approachable, supportive, and genuinely cared about helping others grow.
Christian Gruber
Founder & CPO
Christian Gruber
Founder & CPO
Beni played a key role at Dojo Madness, both for the team and the company. He took full responsibility for the design team and really managed to support both the people and the business side.
I always appreciated how independent and reliable he was—he kept things running smoothly while also bringing in fresh ideas for new projects and branding. On top of that, Beni was super easy to work with: clear in communication, humble, and always supportive.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Timea Konya
Senior Product Designer
Timea Konya
Senior Product Designer
I had the pleasure of working closely with Beni for 3+ years. I relied on his attention to detail and breadth of Product Design expertise to guide me and our team to success.
He is a natural leader who easily fosters strong relationships with stakeholders, peers and team members. During challenges, he was a source of stability and certainty due to his solution-oriented attitude.
His clear communication and empathic mentoring approach allowed me to evolve in my role as a Product Designer.
Jonathan Prieto
Senior Product Designer
Jonathan Prieto
Senior Product Designer
Beni had a big impact on my growth as a designer. He always took the time to give thoughtful feedback and created a space where I felt safe to learn, try things out, and ask questions.
What stood out most was how he led by example — staying calm under pressure, thinking through problems with care, and always keeping the bigger picture in mind.
He was approachable, supportive, and genuinely cared about helping others grow.
Christian Gruber
Founder & CPO
Christian Gruber
Founder & CPO
Beni played a key role at Dojo Madness, both for the team and the company. He took full responsibility for the design team and really managed to support both the people and the business side.
I always appreciated how independent and reliable he was—he kept things running smoothly while also bringing in fresh ideas for new projects and branding. On top of that, Beni was super easy to work with: clear in communication, humble, and always supportive.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Timea Konya
Senior Product Designer
Timea Konya
Senior Product Designer
I had the pleasure of working closely with Beni for 3+ years. I relied on his attention to detail and breadth of Product Design expertise to guide me and our team to success.
He is a natural leader who easily fosters strong relationships with stakeholders, peers and team members. During challenges, he was a source of stability and certainty due to his solution-oriented attitude.
His clear communication and empathic mentoring approach allowed me to evolve in my role as a Product Designer.
Jonathan Prieto
Senior Product Designer
Jonathan Prieto
Senior Product Designer
Beni had a big impact on my growth as a designer. He always took the time to give thoughtful feedback and created a space where I felt safe to learn, try things out, and ask questions.
What stood out most was how he led by example — staying calm under pressure, thinking through problems with care, and always keeping the bigger picture in mind.
He was approachable, supportive, and genuinely cared about helping others grow.
Want to talk?
Want to talk?
Want to talk?
No matter if you want to talk about your current / future product, problems to solve or just want to discuss design philosophy —
Just book a quick 15 minute call and I will curiously unpack your story to see where our potential overlap might take us.
No matter if you want to talk about your current / future product, problems to solve or just want to discuss design philosophy —
Just book a quick 15 minute call and I will curiously unpack your story to see where our potential overlap might take us.
No matter if you want to talk about your current / future product, problems to solve or just want to discuss design philosophy —
Just book a quick 15 minute call and I will curiously unpack your story to see where our potential overlap might take us.
© 2025 Benjamin Erxleben
All rights reserved
© 2025 Benjamin Erxleben
All rights reserved