Gaming
•
Startup
•
B2C SaaS
Zack.ai — the smart gaming assistant
Zack.ai —
the smart gaming assistant
Gaming
•
Startup
•
B2C SaaS
Zack.ai — the smart gaming assistant
My Role
My Role
Design Team Lead &
Senior Product Designer
Team Lead & Senior Product Designer
About the Client
Dojo Madness is a gaming startup harnessing big data to build tools & services that help players to master their favorite games.
Timeframe
Timeframe
1+ year
2018 — 2019
1+ year • 2018 — 2019
My Role
Team Lead & Senior Product Designer
About the Client
Cara Care develops a SaaS medical App to improve the quality of life for people with digestive issues like IBS, IBD and others.
Dojo Madness is a gaming startup harnessing big data to build tools & services that help players to master their favorite games.
Dojo Madness is a gaming startup harnessing big data to build tools & services that help players to master their favorite games.
Timeframe
1+ year • 2018 — 2019
Overview
&
Summary
Applied Services, Deliverables & Impact
Overview
&
Summary
Applied Services, Deliverables & Impact
Responsibilities
Responsibilities
Responsibilities
Responsibilities
Design Team Lead
Design Team Lead
Design Team Lead
•
Conducted job interviews, hired team members
•
Conducted job interviews, hired team members
•
Conducted job interviews, hired team members
•
Conducted job interviews, hired Designers
•
Resource development, mentoring & planning
•
Resource development, mentoring & planning
•
Resource development, mentoring & planning
•
Resource development, mentoring & planning
•
Organization, planning & process optimization
•
Organization, planning & process optimization
•
Organization, planning & process optimization
•
Organization, planning, process optimization
•
Stakeholder management & collaboration
•
Stakeholder management & collaboration
•
Stakeholder management & collaboration
•
Stakeholder management & collaboration
•
Management of external partners & contractors
•
Management of external partners & contractors
•
Management of external partners & contractors
•
Management of external partners & contractors
Senior Product Designer
Senior Product Designer
Senior Product Designer
•
Launched product from ideation to v1.1
•
End-to-end product design (various features)
•
Launched product from ideation to v1.1
•
End-to-end product design (various features)
•
End-to-end design process for web- & desktop app
•
End-to-end design process for web- & desktop app
•
End-to-end design process for web- & desktop app
•
End-to-end design process for web- & desktop app
•
Actively shaped product roadmap and feature set
•
Actively shaped product roadmap and feature set
•
Internal CI processing & integration
•
Actively shaped product roadmap and feature set
•
Creation & maintenance of Atom Design System
•
Creation & maintenance of Atom Design System
•
Creation & maintenance of Atom Design System
•
Creation & maintenance of Atom Design System
•
Support for marketing, sales & content via print, merchandise, web & motion design
•
Support for marketing, sales & content via print, merch, web & motion
•
Support for marketing, sales & content via print, merchandise, web & motion design
•
Support for marketing, sales & content via print, merchandise, web & motion design
Outcome
Outcome
Outcome
Outcome
+62
+62
+62
%
%
%
Session Time
3
3
3
X
X
X
Installs
+48
+48
+48
%
%
%
Daily Active Users
+48
+48
+48
%
%
%
DAU
Over the timespan of roughly a year, Zack.ai managed to go from the first ideation phase past MVP and beta testing to a regularly iterated live product loved by millions of users.
It not only continued with useful features where the company’s previous vertical products for specific esports games ended but also pulled the separate user groups together with a more holistic approach, maximizing usage time by covering all game-phases and a broad catalog of supported games.
Over the timespan of roughly a year, Zack.ai managed to go from the first ideation phase past MVP and beta testing to a regularly iterated live product loved by millions of users.
It not only continued with useful features where the company’s previous vertical products for specific esports games ended but also pulled the separate user groups together with a more holistic approach, maximizing usage time by covering all game-phases and a broad catalog of supported games.
Over the timespan of roughly a year, Zack.ai managed to go from the first ideation phase past MVP and beta testing to a regularly iterated live product loved by millions of users.
It not only continued with useful features where the company’s previous vertical products for specific esports games ended but also pulled the separate user groups together with a more holistic approach, maximizing usage time by covering all game-phases and a broad catalog of supported games.
Over the timespan of roughly a year, Zack.ai managed to go from the first ideation phase past MVP and beta testing to a regularly iterated live product loved by millions of users.
It not only continued with useful features where the company’s previous vertical products for specific esports games ended but also pulled the separate user groups together with a more holistic approach, maximizing usage time by covering all game-phases and a broad catalog of supported games.
Applied Services & Skills
IC & Team Lead
IC & Team Lead
Research, Concept & Ideation
Research, Concept & Ideation
Branding & CI
Branding & CI
Prototyping & Validation
Prototyping & Validation
Product Design
Product Design
Digital & Print Media Design
Digital & Print Media Design
Audit, Testing & QA
Audit, Testing & QA
Assessment
&
Approach
Identifying Problems & Opportunities
Assessment
&
Approach
Identifying Problems & Opportunities
Assessment
&
Approach
Identifying Problems & Opportunities
Assessment
&
Approach
Identifying Problems & Opportunities
Problem Statement
Problem Statement
After the Company had launched several successful vertical products covering the depths of top played competitive games at the time, it became clear that the effort to identify & create the next product in line was likely not profitable enough, despite the brand, design system & basic feature set from the existing products.
Since the freemium monetisation model of the existing verticals was doing well enough but was still only purchased by a small fraction of the separated user-groups, the need for a more holistic approach was clear — unifying the user-bases, maximising usage time & ditching the freemium model for a big-data approach.
After the Company had launched several successful vertical products covering the depths of top played competitive games at the time, it became clear that the effort to identify & create the next product in line was likely not profitable enough, despite the brand, design system & basic feature set from the existing products.
Since the freemium monetisation model of the existing verticals was doing well enough but was still only purchased by a small fraction of the separated user-groups, the need for a more holistic approach was clear — unifying the user-bases, maximising usage time & ditching the freemium model for a big-data approach.
Approach
Approach
In conclusion the goal was to not only cover a way wider catalog of supported games but also making sure the product covered as many needs around the process of gaming as possible in order to gather the maximum of users & data to analise, utilise and monetise later on.
Since this was a "companies first" without a clear indicator of profitability — a closely watched and iterated MVP & Beta approach was the option of choice.
In conclusion the goal was to not only cover a way wider catalog of supported games but also making sure the product covered as many needs around the process of gaming as possible in order to gather the maximum of users & data to analise, utilise and monetise later on.
Since this was a "companies first" without a clear indicator of profitability — a closely watched and iterated MVP & Beta approach was the option of choice.
Insights
&
Ideation
From separate Verticals to a unifying Approach
Insights
&
Ideation
informed Decisions towards Product Market Fit
Insights
&
Ideation
From separate Verticals to a unifying Approach
Insights
&
Ideation
From separate Verticals to a unifying Approach
The Facts
The Facts
Fortunately there were a lot of insights & learnings gathered over the previous years of vertical product coverage the team was able to benefit from:
Fortunately there were a lot of insights & learnings gathered over the previous years of vertical product coverage the team was able to benefit from:
•
detailed game data is the main driver for useful coaching features but is usually very rare to be accessible.
•
detailed game data is the main driver for useful coaching features but is usually very rare to be accessible.
•
detailed game data is the main driver for useful coaching features but is usually very rare to be accessible.
•
detailed game data is the main driver for useful coaching features but is usually very rare to be accessible.
•
in-game support is the most liked user-feature (but hardest to balance in terms of live data availability and "cheating" accusations)
•
in-game support is the most liked user-feature (but hardest to balance in terms of live data availability and "cheating" accusations)
•
in-game support is the most liked user-feature (but hardest to balance in terms of live data availability and "cheating" accusations)
•
in-game support is the most liked user-feature (but hardest to balance in terms of live data availability and "cheating" accusations)
•
analytical (post game) features have the highest learning value for users but a detailed analysis demands a sophisticated algorithm and constant rebalancing regarding meta-shifts etc
•
analytical (post game) features have the highest learning value for users but a detailed analysis demands a sophisticated algorithm and constant rebalancing regarding meta-shifts etc
•
analytical (post game) features have the highest learning value for users but a detailed analysis demands a sophisticated algorithm and constant rebalancing regarding meta-shifts etc
•
analytical (post game) features have the highest learning value for users but a detailed analysis demands a sophisticated algorithm and constant rebalancing regarding meta-shifts etc
•
the lions share of users focusses on a rough performance evaluation instead of a detailed analysis with improvement markers
•
the lions share of users focusses on a rough performance evaluation instead of a detailed analysis with improvement markers
•
the lions share of users focusses on a rough performance evaluation instead of a detailed analysis with improvement markers
•
the lions share of users focusses on a rough performance evaluation instead of a detailed analysis with improvement markers
The Vision
The Vision
With this foundation of insights the MVP focussed on the following two main drivers for product success:
Maximise the user group by supporting as many games as possible
•
various support levels per game (Base support: News, patch-notes, selected Youtube clips • Advanced: basic in-game data available for basic analytics • Top Tier: live-features and detailed reports)
•
various support levels per game (Base support: News, patch-notes, selected Youtube clips • Advanced: basic in-game data available for basic analytics • Top Tier: live-features and detailed reports)
•
various support levels per game (Base support: News, patch-notes, selected Youtube clips • Advanced: basic in-game data available for basic analytics • Top Tier: live-features and detailed reports)
•
various support levels per game (Base support: News, patch-notes, selected Youtube clips • Advanced: basic in-game data available for basic analytics • Top Tier: live-features and detailed reports)
•
gradual feature roll-out and game catalogue expansion based on a games playerbase, data availability & user feedback
•
gradual feature roll-out and game catalogue expansion based on a games playerbase, data availability & user feedback
•
gradual feature roll-out and game catalogue expansion based on a games playerbase, data availability & user feedback
•
gradual feature roll-out and game catalogue expansion based on a games playerbase, data availability & user feedback
Maximise the product usage to gather detailed usage data
•
combine general per-game news with in-game support & post-game analytics for a repetitive full game cycle support
•
combine general per-game news with in-game support & post-game analytics for a repetitive full game cycle support
•
combine general per-game news with in-game support & post-game analytics for a repetitive full game cycle support
•
combine general per-game news with in-game support & post-game analytics for a repetitive full game cycle support
•
news-feed approach for beneficial content consumption esp. in pre- and post-game and minimized feature card experiments
•
news-feed approach for beneficial content consumption esp. in pre- and post-game and minimized feature card experiments
•
news-feed approach for beneficial content consumption esp. in pre- and post-game and minimized feature card experiments
•
news-feed approach for beneficial content consumption esp. in pre- and post-game and minimized feature card experiments
•
constant product iteration & feature card experiments based on usage data and on-card feedback options
•
constant product iteration & feature card experiments based on usage data and on-card feedback options
•
constant product iteration & feature card experiments based on usage data and on-card feedback options
•
constant product iteration & feature card experiments based on usage data and on-card feedback options
•
bring the "AI-assistant" approach to life with smart user interactions and micro-animations
•
bring the "AI-assistant" approach to life with smart user interactions and micro-animations
•
bring the "AI-assistant" approach to life with smart user interactions and micro-animations
•
bring the "AI-assistant" approach to life with smart user interactions and micro-animations
Branding
&
Character
Filling Brand & Interactions with Character
Branding
&
Character
Filling Brand & Interactions with Character
Branding
&
Character
Filling Brand & Interactions with Character
Branding
&
Character
Filling Brand & Interactions with Character
Branding
Branding
Zack.ai is an intelligent gaming assistant that enables the user to focus on what matters most - enjoy gaming! He collects various news about the users favorite games from around the web, decides on what matters most for the specific user based on his preferences and delivers it in easily digestible bits.
A big goal from the very beginning was to really bring Zack to life and give him a distinct character so that the assistant experience would feel as real as possible — like a personal conversation whenever the user interacts with him.
Zack.ai is an intelligent gaming assistant that enables the user to focus on what matters most - enjoy gaming! He collects various news about the users favorite games from around the web, decides on what matters most for the specific user based on his preferences and delivers it in easily digestible bits.
A big goal from the very beginning was to really bring Zack to life and give him a distinct character so that the assistant experience would feel as real as possible — like a personal conversation whenever the user interacts with him.
Joy of use through animations
Joy of use through animations
This was the perfect place to integrate some well crafted micro animations even though they were mainly attached to a speech bubble in the early and fast paced stages of the product. The difference in the characters perception really felt like an upgrade.
This was the perfect place to integrate some well crafted micro animations even though they were mainly attached to a speech bubble in the early and fast paced stages of the product. The difference in the characters perception really felt like an upgrade.
loading
input request
input success
searching
We experimented early on with a more assistant-guided user experience to shape the platform just as much as the assistant brand itself. The early alpha version of the onboarding below demonstrates this vision quite nicely.
We experimented early on with a more assistant-guided user experience to shape the platform just as much as the assistant brand itself. The early alpha version of the onboarding below demonstrates this vision quite nicely.
Product Iteration
&
Design
From News-Feed to rich interactions & platform specific use-case split
Product Iteration
&
Design
From News-Feed to platform specific use-case split
Product Iteration
&
Design
From News-Feed to rich interactions & platform specific use-case split
Product Iteration
&
Design
From News-Feed to rich interactions & platform specific use-case split
Interface Evolution
Interface Evolution
To satisfy the main goal of small and compact bits of news, a feed view with smart cards was the clear choice for both visual & information architecture reasons. In pursuit of a perpetually minimalistic & clear interface, constant iterations of both the card UI & UX were necessary. Content became richer, interactive and more enjoyable to consume.
To satisfy the main goal of small and compact bits of news, a feed view with smart cards was the clear choice for both visual & information architecture reasons. In pursuit of a perpetually minimalistic & clear interface, constant iterations of both the card UI & UX were necessary. Content became richer, interactive and more enjoyable to consume.
One of the biggest factors that enabled us to constantly iterate & improve the product experience was a clearly structured & flexible atom design system. Cleverly nested symbols/components, clear naming conventions and a design library as a visual representation of the atom structure were our best friends.
One of the biggest factors that enabled us to constantly iterate & improve the product experience was a clearly structured & flexible atom design system. Cleverly nested symbols/components, clear naming conventions and a design library as a visual representation of the atom structure were our best friends.
Split of platform-specific usecases
Split of platform-specific usecases
To develop even better coverage of all the 3 game phases, we created a separate mobile-app and focussed on the separation of platform-specific use cases to generate more depth of information only where needed.
The mobile news-feed became focus for a maximized ease-of-use & fast consumption, while detailed strategies & game analysis received a more prominent role on dedicated per-game dashboards for the desktop client.
To develop even better coverage of all the 3 game phases, we created a separate mobile-app and focussed on the separation of platform-specific use cases to generate more depth of information only where needed.
The mobile news-feed became focus for a maximized ease-of-use & fast consumption, while detailed strategies & game analysis received a more prominent role on dedicated per-game dashboards for the desktop client.
Marketing
&
Cooperations
Approaching users from various angles & communication styles
User Journey
&
Cooperations
Solving Problems through Multichannel Guidance
Marketing
&
Cooperations
Approaching users from various angles & communication styles
Marketing
&
Cooperations
Approaching users from various angles & communication styles
In-house Marketing
In-house Marketing
Even the marketing efforts were constantly revamped on the basis of user feedback and various KPIs from our in-house analytics team. The landing page evolution a great example — it went from a minimalistic signup page in the alpha-phase to a detailed description of the product USP and introduction to our platforms including desktop & mobile.
The complexity of the markets prescription / reimbursement system had to be tackled through a well structured and extensively guiding customer journey that enables multiple entry points (doctor referrals, self-managed, etc.) and confidently guides the user with supportively chunked steps, reminders & info material.
Content Creator cooperations
Content Creator cooperations
In addition also we picked up on our marketing-learnings from previous products and combined clear introduction trailers from our own domain with personalised product-placement segments in cooperations with various gaming focussed content creators to reach our widely spread target audience.
The complexity of the markets prescription / reimbursement system had to be tackled through a well structured and extensively guiding customer journey that enables multiple entry points (doctor referrals, self-managed, etc.) and confidently guides the user with supportively chunked steps, reminders & info material.
Outcome
&
Reflection
Distilling the essence of Digital Product Design
Outcome
&
Reflection
Distilling the essence of Digital Product Design
Outcome
&
Reflection
Distilling the essence of Digital Product Design
Outcome
&
Reflection
Distilling the essence of Digital Product Design
Outcome
Outcome
Over the timespan of roughly a year Zack.ai managed to go from the first ideation phase past MVP testing and beta phase to a regularly iterated live product loved by millions of users.
Unfortunately, the concept of a delayed monetization through big user/usage data didn't develop enough traction — leading to closure of the complete user coaching oriented B2C section to cut costs and re-focus on the companies B2B business with its products Shadow.gg (nieche market of professional esports coaching) and BAYES (cash cow of analysing and selling game betting odds).
Over the timespan of roughly a year Zack.ai managed to go from the first ideation phase past MVP testing and beta phase to a regularly iterated live product loved by millions of users.
Unfortunately, the concept of a delayed monetization through big user/usage data didn't develop enough traction — leading to closure of the complete user coaching oriented B2C section to cut costs and re-focus on the companies B2B business with its products Shadow.gg (nieche market of professional esports coaching) and BAYES (cash cow of analysing and selling game betting odds).
+62
+62
+62
%
%
%
Session Time
3
3
3
X
X
X
Installs
+48
+48
+48
%
%
%
Daily Active Users
+48
+48
+48
%
%
%
DAU
Reflection
Reflection
My 3+ years working with Dojo Madness have been filled to the brim with learnings about both, what makes a successful product go from 0 to 1 but also that well thought out financial concepts still is the key to enable long term product and business success.
The final year of creating Zack was condensing all this to cliff notes for a better understanding on how to balance user- & market needs with business requirements through not only well crafted UI/UX and product design but also company-wide ideation, alignment & cooperation.
My 3+ years working with Dojo Madness have been filled to the brim with learnings about both, what makes a successful product go from 0 to 1 but also that well thought out financial concepts still is the key to enable long term product and business success.
The final year of creating Zack was condensing all this to cliff notes for a better understanding on how to balance user- & market needs with business requirements through not only well crafted UI/UX and product design but also company-wide ideation, alignment & cooperation.
Client & Peer Reviews
Praises, kind words & honest opinions
Client & Peer Reviews
Praises, kind words & honest opinions
Client & Peer Reviews
Praises, kind words & honest opinions
Jesaja Brinkmann
Co-Founder & CEO
Jesaja Brinkmann
Co-Founder & CEO
Working with Beni at Cara Care was a real privilege. He brings a rare blend of broad design skills — spanning UI/UX, motion, web, and print — and a deeply human-centered product mindset. He combines structure, curiosity, and critical thinking to create meaningful, user-focused solutions.
His communication is clear and adaptive, and he collaborates seamlessly across teams and disciplines. Above all, he’s humble, creative, and consistently elevates the people and products around him.
Jesaja Brinkmann
Co-Founder & CEO
Jesaja Brinkmann
Co-Founder & CEO
Working with Beni at Cara Care was a real privilege. He brings a rare blend of broad design skills — spanning UI/UX, motion, web, and print — and a deeply human-centered product mindset. He combines structure, curiosity, and critical thinking to create meaningful, user-focused solutions.
His communication is clear and adaptive, and he collaborates seamlessly across teams and disciplines. Above all, he’s humble, creative, and consistently elevates the people and products around him.
Jesaja Brinkmann
Co-Founder & CEO
Jesaja Brinkmann
Co-Founder & CEO
Working with Beni at Cara Care was a real privilege. He brings a rare blend of broad design skills — spanning UI/UX, motion, web, and print — and a deeply human-centered product mindset. He combines structure, curiosity, and critical thinking to create meaningful, user-focused solutions.
His communication is clear and adaptive, and he collaborates seamlessly across teams and disciplines. Above all, he’s humble, creative, and consistently elevates the people and products around him.
Jesaja Brinkmann
Co-Founder & CEO
Jesaja Brinkmann
Co-Founder & CEO
Working with Beni at Cara Care was a real privilege. He brings a rare blend of broad design skills — spanning UI/UX, motion, web, and print — and a deeply human-centered product mindset. He combines structure, curiosity, and critical thinking to create meaningful, user-focused solutions.
His communication is clear and adaptive, and he collaborates seamlessly across teams and disciplines. Above all, he’s humble, creative, and consistently elevates the people and products around him.
Christian Gruber
Founder & CPO
Christian Gruber
Founder & CPO
Beni played a key role at Dojo Madness, both for the team and the company. He took full responsibility for the design team and really managed to support both the people and the business side.
I always appreciated how independent and reliable he was—he kept things running smoothly while also bringing in fresh ideas for new projects and branding. On top of that, Beni was super easy to work with: clear in communication, humble, and always supportive.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Timea Konya
Senior Product Designer
Timea Konya
Senior Product Designer
I had the pleasure of working closely with Beni for 3+ years. I relied on his attention to detail and breadth of Product Design expertise to guide me and our team to success.
He is a natural leader who easily fosters strong relationships with stakeholders, peers and team members. During challenges, he was a source of stability and certainty due to his solution-oriented attitude.
His clear communication and empathic mentoring approach allowed me to evolve in my role as a Product Designer.
Jonathan Prieto
Senior Product Designer
Jonathan Prieto
Senior Product Designer
Beni had a big impact on my growth as a designer. He always took the time to give thoughtful feedback and created a space where I felt safe to learn, try things out, and ask questions.
What stood out most was how he led by example — staying calm under pressure, thinking through problems with care, and always keeping the bigger picture in mind.
He was approachable, supportive, and genuinely cared about helping others grow.
Christian Gruber
Founder & CPO
Christian Gruber
Founder & CPO
Beni played a key role at Dojo Madness, both for the team and the company. He took full responsibility for the design team and really managed to support both the people and the business side.
I always appreciated how independent and reliable he was—he kept things running smoothly while also bringing in fresh ideas for new projects and branding. On top of that, Beni was super easy to work with: clear in communication, humble, and always supportive.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Timea Konya
Senior Product Designer
Timea Konya
Senior Product Designer
I had the pleasure of working closely with Beni for 3+ years. I relied on his attention to detail and breadth of Product Design expertise to guide me and our team to success.
He is a natural leader who easily fosters strong relationships with stakeholders, peers and team members. During challenges, he was a source of stability and certainty due to his solution-oriented attitude.
His clear communication and empathic mentoring approach allowed me to evolve in my role as a Product Designer.
Jonathan Prieto
Senior Product Designer
Jonathan Prieto
Senior Product Designer
Beni had a big impact on my growth as a designer. He always took the time to give thoughtful feedback and created a space where I felt safe to learn, try things out, and ask questions.
What stood out most was how he led by example — staying calm under pressure, thinking through problems with care, and always keeping the bigger picture in mind.
He was approachable, supportive, and genuinely cared about helping others grow.
Christian Gruber
Founder & CPO
Christian Gruber
Founder & CPO
Beni played a key role at Dojo Madness, both for the team and the company. He took full responsibility for the design team and really managed to support both the people and the business side.
I always appreciated how independent and reliable he was—he kept things running smoothly while also bringing in fresh ideas for new projects and branding. On top of that, Beni was super easy to work with: clear in communication, humble, and always supportive.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Timea Konya
Senior Product Designer
Timea Konya
Senior Product Designer
I had the pleasure of working closely with Beni for 3+ years. I relied on his attention to detail and breadth of Product Design expertise to guide me and our team to success.
He is a natural leader who easily fosters strong relationships with stakeholders, peers and team members. During challenges, he was a source of stability and certainty due to his solution-oriented attitude.
His clear communication and empathic mentoring approach allowed me to evolve in my role as a Product Designer.
Jonathan Prieto
Senior Product Designer
Jonathan Prieto
Senior Product Designer
Beni had a big impact on my growth as a designer. He always took the time to give thoughtful feedback and created a space where I felt safe to learn, try things out, and ask questions.
What stood out most was how he led by example — staying calm under pressure, thinking through problems with care, and always keeping the bigger picture in mind.
He was approachable, supportive, and genuinely cared about helping others grow.
Christian Gruber
Founder & CPO
Christian Gruber
Founder & CPO
Beni played a key role at Dojo Madness, both for the team and the company. He took full responsibility for the design team and really managed to support both the people and the business side.
I always appreciated how independent and reliable he was—he kept things running smoothly while also bringing in fresh ideas for new projects and branding. On top of that, Beni was super easy to work with: clear in communication, humble, and always supportive.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Timea Konya
Senior Product Designer
Timea Konya
Senior Product Designer
I had the pleasure of working closely with Beni for 3+ years. I relied on his attention to detail and breadth of Product Design expertise to guide me and our team to success.
He is a natural leader who easily fosters strong relationships with stakeholders, peers and team members. During challenges, he was a source of stability and certainty due to his solution-oriented attitude.
His clear communication and empathic mentoring approach allowed me to evolve in my role as a Product Designer.
Jonathan Prieto
Senior Product Designer
Jonathan Prieto
Senior Product Designer
Beni had a big impact on my growth as a designer. He always took the time to give thoughtful feedback and created a space where I felt safe to learn, try things out, and ask questions.
What stood out most was how he led by example — staying calm under pressure, thinking through problems with care, and always keeping the bigger picture in mind.
He was approachable, supportive, and genuinely cared about helping others grow.
Christian Gruber
Founder & CPO
Christian Gruber
Founder & CPO
Beni played a key role at Dojo Madness, both for the team and the company. He took full responsibility for the design team and really managed to support both the people and the business side.
I always appreciated how independent and reliable he was—he kept things running smoothly while also bringing in fresh ideas for new projects and branding. On top of that, Beni was super easy to work with: clear in communication, humble, and always supportive.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Timea Konya
Senior Product Designer
Timea Konya
Senior Product Designer
I had the pleasure of working closely with Beni for 3+ years. I relied on his attention to detail and breadth of Product Design expertise to guide me and our team to success.
He is a natural leader who easily fosters strong relationships with stakeholders, peers and team members. During challenges, he was a source of stability and certainty due to his solution-oriented attitude.
His clear communication and empathic mentoring approach allowed me to evolve in my role as a Product Designer.
Jonathan Prieto
Senior Product Designer
Jonathan Prieto
Senior Product Designer
Beni had a big impact on my growth as a designer. He always took the time to give thoughtful feedback and created a space where I felt safe to learn, try things out, and ask questions.
What stood out most was how he led by example — staying calm under pressure, thinking through problems with care, and always keeping the bigger picture in mind.
He was approachable, supportive, and genuinely cared about helping others grow.
Christian Gruber
Founder & CPO
Christian Gruber
Founder & CPO
Beni played a key role at Dojo Madness, both for the team and the company. He took full responsibility for the design team and really managed to support both the people and the business side.
I always appreciated how independent and reliable he was—he kept things running smoothly while also bringing in fresh ideas for new projects and branding. On top of that, Beni was super easy to work with: clear in communication, humble, and always supportive.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Timea Konya
Senior Product Designer
Timea Konya
Senior Product Designer
I had the pleasure of working closely with Beni for 3+ years. I relied on his attention to detail and breadth of Product Design expertise to guide me and our team to success.
He is a natural leader who easily fosters strong relationships with stakeholders, peers and team members. During challenges, he was a source of stability and certainty due to his solution-oriented attitude.
His clear communication and empathic mentoring approach allowed me to evolve in my role as a Product Designer.
Jonathan Prieto
Senior Product Designer
Jonathan Prieto
Senior Product Designer
Beni had a big impact on my growth as a designer. He always took the time to give thoughtful feedback and created a space where I felt safe to learn, try things out, and ask questions.
What stood out most was how he led by example — staying calm under pressure, thinking through problems with care, and always keeping the bigger picture in mind.
He was approachable, supportive, and genuinely cared about helping others grow.
Christian Gruber
Founder & CPO
Christian Gruber
Founder & CPO
Beni played a key role at Dojo Madness, both for the team and the company. He took full responsibility for the design team and really managed to support both the people and the business side.
I always appreciated how independent and reliable he was—he kept things running smoothly while also bringing in fresh ideas for new projects and branding. On top of that, Beni was super easy to work with: clear in communication, humble, and always supportive.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Timea Konya
Senior Product Designer
Timea Konya
Senior Product Designer
I had the pleasure of working closely with Beni for 3+ years. I relied on his attention to detail and breadth of Product Design expertise to guide me and our team to success.
He is a natural leader who easily fosters strong relationships with stakeholders, peers and team members. During challenges, he was a source of stability and certainty due to his solution-oriented attitude.
His clear communication and empathic mentoring approach allowed me to evolve in my role as a Product Designer.
Jonathan Prieto
Senior Product Designer
Jonathan Prieto
Senior Product Designer
Beni had a big impact on my growth as a designer. He always took the time to give thoughtful feedback and created a space where I felt safe to learn, try things out, and ask questions.
What stood out most was how he led by example — staying calm under pressure, thinking through problems with care, and always keeping the bigger picture in mind.
He was approachable, supportive, and genuinely cared about helping others grow.
Christian Gruber
Founder & CPO
Christian Gruber
Founder & CPO
Beni played a key role at Dojo Madness, both for the team and the company. He took full responsibility for the design team and really managed to support both the people and the business side.
I always appreciated how independent and reliable he was—he kept things running smoothly while also bringing in fresh ideas for new projects and branding. On top of that, Beni was super easy to work with: clear in communication, humble, and always supportive.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Timea Konya
Senior Product Designer
Timea Konya
Senior Product Designer
I had the pleasure of working closely with Beni for 3+ years. I relied on his attention to detail and breadth of Product Design expertise to guide me and our team to success.
He is a natural leader who easily fosters strong relationships with stakeholders, peers and team members. During challenges, he was a source of stability and certainty due to his solution-oriented attitude.
His clear communication and empathic mentoring approach allowed me to evolve in my role as a Product Designer.
Jonathan Prieto
Senior Product Designer
Jonathan Prieto
Senior Product Designer
Beni had a big impact on my growth as a designer. He always took the time to give thoughtful feedback and created a space where I felt safe to learn, try things out, and ask questions.
What stood out most was how he led by example — staying calm under pressure, thinking through problems with care, and always keeping the bigger picture in mind.
He was approachable, supportive, and genuinely cared about helping others grow.
Christian Gruber
Founder & CPO
Christian Gruber
Founder & CPO
Beni played a key role at Dojo Madness, both for the team and the company. He took full responsibility for the design team and really managed to support both the people and the business side.
I always appreciated how independent and reliable he was—he kept things running smoothly while also bringing in fresh ideas for new projects and branding. On top of that, Beni was super easy to work with: clear in communication, humble, and always supportive.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Timea Konya
Senior Product Designer
Timea Konya
Senior Product Designer
I had the pleasure of working closely with Beni for 3+ years. I relied on his attention to detail and breadth of Product Design expertise to guide me and our team to success.
He is a natural leader who easily fosters strong relationships with stakeholders, peers and team members. During challenges, he was a source of stability and certainty due to his solution-oriented attitude.
His clear communication and empathic mentoring approach allowed me to evolve in my role as a Product Designer.
Jonathan Prieto
Senior Product Designer
Jonathan Prieto
Senior Product Designer
Beni had a big impact on my growth as a designer. He always took the time to give thoughtful feedback and created a space where I felt safe to learn, try things out, and ask questions.
What stood out most was how he led by example — staying calm under pressure, thinking through problems with care, and always keeping the bigger picture in mind.
He was approachable, supportive, and genuinely cared about helping others grow.
Christian Gruber
Founder & CPO
Christian Gruber
Founder & CPO
Beni played a key role at Dojo Madness, both for the team and the company. He took full responsibility for the design team and really managed to support both the people and the business side.
I always appreciated how independent and reliable he was—he kept things running smoothly while also bringing in fresh ideas for new projects and branding. On top of that, Beni was super easy to work with: clear in communication, humble, and always supportive.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Timea Konya
Senior Product Designer
Timea Konya
Senior Product Designer
I had the pleasure of working closely with Beni for 3+ years. I relied on his attention to detail and breadth of Product Design expertise to guide me and our team to success.
He is a natural leader who easily fosters strong relationships with stakeholders, peers and team members. During challenges, he was a source of stability and certainty due to his solution-oriented attitude.
His clear communication and empathic mentoring approach allowed me to evolve in my role as a Product Designer.
Jonathan Prieto
Senior Product Designer
Jonathan Prieto
Senior Product Designer
Beni had a big impact on my growth as a designer. He always took the time to give thoughtful feedback and created a space where I felt safe to learn, try things out, and ask questions.
What stood out most was how he led by example — staying calm under pressure, thinking through problems with care, and always keeping the bigger picture in mind.
He was approachable, supportive, and genuinely cared about helping others grow.
Christian Gruber
Founder & CPO
Christian Gruber
Founder & CPO
Beni played a key role at Dojo Madness, both for the team and the company. He took full responsibility for the design team and really managed to support both the people and the business side.
I always appreciated how independent and reliable he was—he kept things running smoothly while also bringing in fresh ideas for new projects and branding. On top of that, Beni was super easy to work with: clear in communication, humble, and always supportive.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Timea Konya
Senior Product Designer
Timea Konya
Senior Product Designer
I had the pleasure of working closely with Beni for 3+ years. I relied on his attention to detail and breadth of Product Design expertise to guide me and our team to success.
He is a natural leader who easily fosters strong relationships with stakeholders, peers and team members. During challenges, he was a source of stability and certainty due to his solution-oriented attitude.
His clear communication and empathic mentoring approach allowed me to evolve in my role as a Product Designer.
Jonathan Prieto
Senior Product Designer
Jonathan Prieto
Senior Product Designer
Beni had a big impact on my growth as a designer. He always took the time to give thoughtful feedback and created a space where I felt safe to learn, try things out, and ask questions.
What stood out most was how he led by example — staying calm under pressure, thinking through problems with care, and always keeping the bigger picture in mind.
He was approachable, supportive, and genuinely cared about helping others grow.
Christian Gruber
Founder & CPO
Christian Gruber
Founder & CPO
Beni played a key role at Dojo Madness, both for the team and the company. He took full responsibility for the design team and really managed to support both the people and the business side.
I always appreciated how independent and reliable he was—he kept things running smoothly while also bringing in fresh ideas for new projects and branding. On top of that, Beni was super easy to work with: clear in communication, humble, and always supportive.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Timea Konya
Senior Product Designer
Timea Konya
Senior Product Designer
I had the pleasure of working closely with Beni for 3+ years. I relied on his attention to detail and breadth of Product Design expertise to guide me and our team to success.
He is a natural leader who easily fosters strong relationships with stakeholders, peers and team members. During challenges, he was a source of stability and certainty due to his solution-oriented attitude.
His clear communication and empathic mentoring approach allowed me to evolve in my role as a Product Designer.
Jonathan Prieto
Senior Product Designer
Jonathan Prieto
Senior Product Designer
Beni had a big impact on my growth as a designer. He always took the time to give thoughtful feedback and created a space where I felt safe to learn, try things out, and ask questions.
What stood out most was how he led by example — staying calm under pressure, thinking through problems with care, and always keeping the bigger picture in mind.
He was approachable, supportive, and genuinely cared about helping others grow.
Christian Gruber
Founder & CPO
Christian Gruber
Founder & CPO
Beni played a key role at Dojo Madness, both for the team and the company. He took full responsibility for the design team and really managed to support both the people and the business side.
I always appreciated how independent and reliable he was—he kept things running smoothly while also bringing in fresh ideas for new projects and branding. On top of that, Beni was super easy to work with: clear in communication, humble, and always supportive.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Timea Konya
Senior Product Designer
Timea Konya
Senior Product Designer
I had the pleasure of working closely with Beni for 3+ years. I relied on his attention to detail and breadth of Product Design expertise to guide me and our team to success.
He is a natural leader who easily fosters strong relationships with stakeholders, peers and team members. During challenges, he was a source of stability and certainty due to his solution-oriented attitude.
His clear communication and empathic mentoring approach allowed me to evolve in my role as a Product Designer.
Jonathan Prieto
Senior Product Designer
Jonathan Prieto
Senior Product Designer
Beni had a big impact on my growth as a designer. He always took the time to give thoughtful feedback and created a space where I felt safe to learn, try things out, and ask questions.
What stood out most was how he led by example — staying calm under pressure, thinking through problems with care, and always keeping the bigger picture in mind.
He was approachable, supportive, and genuinely cared about helping others grow.
Christian Gruber
Founder & CPO
Christian Gruber
Founder & CPO
Beni played a key role at Dojo Madness, both for the team and the company. He took full responsibility for the design team and really managed to support both the people and the business side.
I always appreciated how independent and reliable he was—he kept things running smoothly while also bringing in fresh ideas for new projects and branding. On top of that, Beni was super easy to work with: clear in communication, humble, and always supportive.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Timea Konya
Senior Product Designer
Timea Konya
Senior Product Designer
I had the pleasure of working closely with Beni for 3+ years. I relied on his attention to detail and breadth of Product Design expertise to guide me and our team to success.
He is a natural leader who easily fosters strong relationships with stakeholders, peers and team members. During challenges, he was a source of stability and certainty due to his solution-oriented attitude.
His clear communication and empathic mentoring approach allowed me to evolve in my role as a Product Designer.
Jonathan Prieto
Senior Product Designer
Jonathan Prieto
Senior Product Designer
Beni had a big impact on my growth as a designer. He always took the time to give thoughtful feedback and created a space where I felt safe to learn, try things out, and ask questions.
What stood out most was how he led by example — staying calm under pressure, thinking through problems with care, and always keeping the bigger picture in mind.
He was approachable, supportive, and genuinely cared about helping others grow.
Christian Gruber
Founder & CPO
Christian Gruber
Founder & CPO
Beni played a key role at Dojo Madness, both for the team and the company. He took full responsibility for the design team and really managed to support both the people and the business side.
I always appreciated how independent and reliable he was—he kept things running smoothly while also bringing in fresh ideas for new projects and branding. On top of that, Beni was super easy to work with: clear in communication, humble, and always supportive.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Timea Konya
Senior Product Designer
Timea Konya
Senior Product Designer
I had the pleasure of working closely with Beni for 3+ years. I relied on his attention to detail and breadth of Product Design expertise to guide me and our team to success.
He is a natural leader who easily fosters strong relationships with stakeholders, peers and team members. During challenges, he was a source of stability and certainty due to his solution-oriented attitude.
His clear communication and empathic mentoring approach allowed me to evolve in my role as a Product Designer.
Jonathan Prieto
Senior Product Designer
Jonathan Prieto
Senior Product Designer
Beni had a big impact on my growth as a designer. He always took the time to give thoughtful feedback and created a space where I felt safe to learn, try things out, and ask questions.
What stood out most was how he led by example — staying calm under pressure, thinking through problems with care, and always keeping the bigger picture in mind.
He was approachable, supportive, and genuinely cared about helping others grow.
Christian Gruber
Founder & CPO
Christian Gruber
Founder & CPO
Beni played a key role at Dojo Madness, both for the team and the company. He took full responsibility for the design team and really managed to support both the people and the business side.
I always appreciated how independent and reliable he was—he kept things running smoothly while also bringing in fresh ideas for new projects and branding. On top of that, Beni was super easy to work with: clear in communication, humble, and always supportive.
Pawel Lewinski
Tech Lead
Pawel Lewinski
Tech Lead
Beni was one of those rare designers who really understood how to work with tech.
He had a strong product mindset, always thinking a few steps ahead and making sure design decisions made sense for both users and implementation.
Working with him was smooth — he was well-organized, open to feedback, and focused on finding solutions rather than getting stuck on problems. Plus, he brought a really positive and supportive energy to the team, which made a big difference in day-to-day collaboration.
Timea Konya
Senior Product Designer
Timea Konya
Senior Product Designer
I had the pleasure of working closely with Beni for 3+ years. I relied on his attention to detail and breadth of Product Design expertise to guide me and our team to success.
He is a natural leader who easily fosters strong relationships with stakeholders, peers and team members. During challenges, he was a source of stability and certainty due to his solution-oriented attitude.
His clear communication and empathic mentoring approach allowed me to evolve in my role as a Product Designer.
Jonathan Prieto
Senior Product Designer
Jonathan Prieto
Senior Product Designer
Beni had a big impact on my growth as a designer. He always took the time to give thoughtful feedback and created a space where I felt safe to learn, try things out, and ask questions.
What stood out most was how he led by example — staying calm under pressure, thinking through problems with care, and always keeping the bigger picture in mind.
He was approachable, supportive, and genuinely cared about helping others grow.
Want to talk?
Want to talk?
Want to talk?
No matter if you want to talk about your current / future product, problems to solve or just want to discuss design philosophy —
Just book a quick 15 minute call and I will curiously unpack your story to see where our potential overlap might take us.
No matter if you want to talk about your current / future product, problems to solve or just want to discuss design philosophy —
Just book a quick 15 minute call and I will curiously unpack your story to see where our potential overlap might take us.
No matter if you want to talk about your current / future product, problems to solve or just want to discuss design philosophy —
Just book a quick 15 minute call and I will curiously unpack your story to see where our potential overlap might take us.
© 2025 Benjamin Erxleben
All rights reserved
© 2025 Benjamin Erxleben
All rights reserved